Mr. Anankorn Amarawathi, Managing Director of Master Plan 101 Co., Ltd., a specialist in premium luxury home construction, revealed that the luxury home building business continues to grow steadily. Currently, the company holds a backlog of home construction projects valued at over 1.4 billion baht, ready to generate revenue as per construction schedules.
The main factor driving continuous project acquisitions for Master Plan 101 is the brand's strong recognition among consumers seeking luxury homes. The company enjoys trust and credibility built on a long history of completed projects, with over 40 active construction sites nationwide, clearly demonstrating its high capability and standards.
Additionally, the company strengthens its position with a Complete Service model tailored to modern consumers. It is the only company nationwide providing design, architectural construction, interior decoration, and landscaping services all under a single contract.
Managed by a single team overseeing all aspects, this approach delivers precise 100% budget control, eliminates cost overruns, allows faster completion of luxury homes, and offers convenience and peace of mind throughout, making luxury homebuilding straightforward.
"Consumers in the premium luxury home segment value reliability, management capability, and convenience. Our more than 40 active sites nationwide and exclusive Complete Service model managed by our own team have earned us continuous customer trust," he said.
For marketing in the second half of 2026, the company is advancing by launching a new Modern Luxury home series named MTP HI, featuring a living home concept enhanced with over 50 smart home and advanced technology functions, starting at 40 million baht. Key highlights of MTP HI include:
1. Hybrid Smart Living Innovations transform traditional living into maximum comfort with home automation systems, air quality monitoring and PM 2.5 filtration for 24-hour wellness, solar energy integration (Solar Roof), energy recycling for electric vehicle charging (EV Charger Support), and advanced 360-degree security systems with high accuracy.
2. Green Building & Well-Being focuses on residents' health and environmental care by using premium, eco-friendly construction materials that prevent heat, reflect UV rays, and reduce pathogen accumulation, ensuring sustainable perfect living conditions.
In 2026, the company targets approximately 15% growth from the previous year, equating to around 750 million baht, aligning with current market trends. In the first half, contracts worth over 320 million baht were signed, with high-quality clients nationwide negotiating contracts in the 35–150 million baht range, totaling over 500 million baht.
3. Prompt U Ready Homes (Single-Team Excellence) revolutionizes luxury homebuilding with centralized management, delivering fully finished luxury homes—structure, interior, and landscaping—without coordinating multiple parties, shortening construction time precisely and maintaining 100% budget control.
"The MTP HI homes represent a new level of perfection driven by smart systems that adapt and respond to residents’ lifestyles, embodying a living home. The modern design reflects refined taste, equipped with over 50 innovations, all within a starting budget of 40 million baht," he added.
Moreover, the company continues to develop diverse home designs to meet the needs of all generations, including:
- Modern Luxury (MTP HI): Contemporary, elegant design with smart innovations tailored for Gen Z and Gen Y (starting at 20 million baht).
- Contemporary Classic: A perfect blend of modern and classic reflecting dignity for Gen Y and Gen X (starting at 35 million baht).
- English Classic / Neoclassic 05: Timeless luxury designs for Gen Y, Gen X, and Baby Boomers (starting at 50 million baht).
- Classic Empire Gold: Magnificent luxury mansions symbolizing the highest achievement for Gen Y and Baby Boomers (starting at 100 million baht).
All homes are constructed under ISO 9001:2015 standards—the highest level. Master Plan 101 was the first luxury home builder to receive ISO certification in 2010 and continues to apply this management innovation.
The company also plans to showcase the MTP HI smart home with over 50 functions at the Home Builder and Materials Expo 2026 from 16–20 September 2026 at Hall 8, Impact Muang Thong Thani, allowing consumers to experience the living home concept and Master Plan 101's Complete Service up close.
. . . The Health Choice Label: Driving health business growth aligned with government policies and responding to modern consumers increasingly focused on health and product quality. This is done by developing products alongside raising awareness about the Health Choice Label through the campaign "Check to Be Sure" with products bearing this label from Dutch Mill, helping consumers easily select healthier options.
Currently, Dutch Mill has continuously increased products with the Health Choice Label. Comparing 2024 and 2025, the number of labeled products rose by over 50%, making Dutch Mill the company with the most Health Choice Label products in the market.
. . . Mangrove Reforestation: Recently, executives and staff from Krungsri Consumer, a credit card and personal loan service provider led by Atit Rujirawat, President of Krungsri Consumer, joined mangrove planting at Thung Prong Bay, Marine Patrol Battalion, Marine Corps Command, Sattahip District, Chonburi Province. Volunteer staff planted 1,000 trees, equivalent to reducing 9,000 kilograms of carbon dioxide annually. Since 2011,
Krungsri Consumer has organized tree planting activities, planting a total of 29,000 trees, helping reduce atmospheric carbon by 261,000 kilograms of carbon dioxide to support Krungsri Group's vision of net-zero greenhouse gas emissions to combat global warming.