Ms. Yaowaree Wongsankorn, Assistant Managing Director of the Home Textile & Lighting Purchasing Group at Home Products Center Public Company Limited (HomePro), said the vision of being a Home Lifetime Companion drives their commitment to understanding and supporting consumers at every life stage.
Today, we observe a shift in young customers’ behavior. The old question of whether a product is durable has changed to whether it fits the room’s style. By bringing in the SNAZZ brand, HomePro opens the door to directly meet the lifestyle needs of Gen Z with design, innovation, and affordable prices that are truly accessible.
The SNAZZ brand covers furniture, home décor, and bedding products designed under the concept that every small space can have its own style. It emphasizes flexibility, allowing users to mix and match items like cushions, chairs, rugs, desk pads, and decorations freely to match their mood and moment, all at accessible prices that offer good value for quality.
A key highlight is the SNAZZ Bed in a Box (vacuum-packed mattress), created specifically for urban and condo living. Using vacuum compression technology packed into a box, it makes moving, dorm relocation, or carrying to higher floors easy. It combines a Pocket Spring system that supports body contours, isolates motion during turning, and reduces dust mite accumulation, making restful sleep easy for anyone to achieve on their own.
"We intend for SNAZZ to represent creating a happy space without waiting for an occasion or remodeling the room. With affordable, accessible products—starting by changing the vacuum-packed mattress or adding small furniture pieces—you can transform the room’s mood into an Everyday Recharge space."
Fried Chicken Rice from Uncle KFC KFC Thailand responds to fans’ calls by bringing back the fried chicken rice from Uncle KFC, a menu item not just a variation of steamed chicken rice but starting from what KFC does best. Prices start at just 59 baht.
Customers can enjoy the signature fried chicken again at all Uncle KFC branches nationwide (except Don Mueang and Suvarnabhumi airports), on the KFC website, KFC app, and major food delivery platforms. Due to popular demand, KFC will serve this menu for six full months until 24 Feb 2027 GMT+7.
Strong Growth for Fleen Beauty Aom Suchar Manaying, CEO of Innofina Company Limited, said the early phase of the business faced many challenges, with only four employees remaining. They had to rebuild the entire system but believed the brand was strong and had the potential for growth.
They invested time in finding suitable staff, restructuring the organization, warehouse, packaging, and changing suppliers. The most important was planning supply chain management to avoid lost sales from stockouts, balancing a strong system with growing sales simultaneously.
Once stabilized, Fleen Beauty achieved a leap in growth, more than doubling sales from 47 million baht in 2024 to 96 million baht in 2025. Growth was driven by repeat purchases and word-of-mouth, crucial in the fast-changing cosmetics market, along with continuous product development for long-term sales, encouraging loyal customers to repurchase.
"All elements must progress together; none can be deprioritized. In a market where all brands seek growth, no part can weaken. Recently, Fleen Beauty has emphasized marketing activities more, both online and offline, continuously launching new products and developing travel sizes to let customers try before buying full sizes."
The brand’s strength lies in seeking innovations using natural extracts, targeting those who want makeup but have sensitive or delicate skin. It’s not only makeup for beauty but enhances the skin’s natural beauty, offering benefits beyond just appearance. This philosophy underpins the brand and leads to best-selling products combining beauty and skincare.
For example, the Fleen Tone-up Serum, one of the brand’s core products, launched a travel size that has been very well received, helping customers try before purchasing full size. Currently, the Tone-up and Corrector product lines generate 80% of the brand’s revenue.
Meanwhile, the newly launched Skin Tint continues to grow and is expected to become the next hero product. Fleen Beauty is one of the first Thai beauty (T-Beauty) brands to develop this product, achieving sales of 10,000 units in the first month after launch.
Regarding distribution channels, Fleen Beauty considers placement in retail stores crucial for building brand recognition and embedding itself in consumers’ minds. Seeing products in many places makes it easier for customers to access them.
Currently, online sales account for 97% and offline 3%. For 2026, online sales are expected to be 83%, with offline increasing to 17%. Products are now available at 85 EVEANDBOY branches, 200 Watsons stores, 9 Beautrium outlets, 10 Multy locations, and 5 Konvy stores.
Fleen Beauty continuously runs online and offline activities. KOLs play an important role in storytelling and brand communication. They select KOLs who genuinely like and understand the brand to naturally convey Fleen Beauty’s identity. TikTok Live provides direct customer feedback, allowing real-time interaction that the brand quickly incorporates for improvements.
With the growth of the T-Beauty market and consumer openness to Thai beauty brands, Fleen Beauty continues product development and channel expansion to broaden brand awareness and customer base. For 2026, Fleen Beauty targets 120 million baht revenue. As of August 2026, the brand has earned 76 million baht, so they believe the goal is within reach since current sales are already halfway there.