Ms. Natthanin Kunathanat, Managing Director and Chief Marketing Officer of ESC Water Sport Park Co., Ltd. (ESC PARK), said that Rainy Wellness Month did not begin with the question of what event to organize, but rather how to provide visitors with something more meaningful than just attending an activity.
For us, wellness does not mean exercising all the time or living a perfect life. Some days, wellness might be moving your body; other days, it’s resting, eating good food, laughing, meeting new people, or simply reconnecting with yourself.
"The most impressive thing over the four weeks was not just the number of participants but seeing strangers start conversations, seeing people enjoy themselves, reconnect with themselves and those around them, and leave energized. That is what we mean by community, and it is what ESC PARK aims to continuously foster."
Throughout the month, Rainy Wellness Month attracted figures from business, entertainment, and lifestyle sectors, including celebrities, influencers, and creators such as Ms. Sineenat Engtrakul, Tanya–Thanyares Engtrakul, Nancy from Girly Berry, and Noon–Sutthipa Kongnaodee, as well as various entrepreneurs and lifestyle creators.
The involvement of people from diverse backgrounds reflects one key idea of Rainy Wellness Month: making wellness accessible beyond health enthusiasts, transforming it into a lifestyle and social experience where people of different ages, professions, and interests can spend time together.
The success of Rainy Wellness Month also stemmed from collaboration with brands and partners contributing to the experience throughout the month. LUCARIS supported the wine glasses for activities and provided products for attendees. This partnership approach goes beyond logo placement or sponsorship; it allows brands to become part of the experience where participants can naturally engage, try, and connect with the brand.
Additionally, Rainy Wellness Month marks a step for ESC PARK’s development from a venue into an experience and community destination by leveraging the space’s potential to create activities catering to diverse lifestyles including wellness, sports, family, pets, food, and entertainment.
ESC PARK’s goal is not merely to create a single event but to build a space that connects people, brands, and community through unique, ongoing experiences. Even after Rainy Wellness Month ends, ESC PARK will continue developing new experiences and activities to make this place more than just an event location—it's where people want to live, meet, and feel part of the community.
: TTALAB delivered 500 jars of "Nam Prik Joong Jang," a chili shrimp paste product developed by youth in the TTALAB project. Ms. Kanjana Phupipatphon, Director of the Social Development Office, and Ms. Dusadee Suangkan, Deputy Director, along with executives and officials of the Bangkok Community Development Office, received the donation to support BKK Food Bank. This Bangkok Metropolitan Administration project collects and distributes food and essential items to vulnerable and needy residents in Bangkok.
: AIS ZEED 5G and AIS eSports partnered with EA SPORTS FC Mobile to emphasize their understanding of the lifestyles and passions of young people and teens through the AIS ZEED 5G KICK OFF DAY – a gathering for football game enthusiasts held at AIS Siam, Siam Square. The event transformed the football game world from screen to real experience in the city center, creating a space for new-generation gamers to meet, share experiences with creators and influencers, and providing opportunities for those wanting to develop their skills to step into eSports.
During the AIS eSports Tournament S Series: FC Mobile, Ms. Benjaporn Kampech, Head of Prepaid Customer Marketing at AIS, reinforced AIS ZEED 5G’s concept of building a Gaming Community Hub that connects young people sharing the same passions. The initiative supports turning enjoyment into skill development and creating future opportunities in eSports.