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Marketing Roundup: KOHLER Launches New Showroom at Boonthavorn Ratchada Elevating the Art of Living

Marketing & trends10 Sep 2026 10:00 GMT+7

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Marketing Roundup: KOHLER Launches New Showroom at Boonthavorn Ratchada Elevating the Art of Living

Mr. Daniel Brohn, Chief Executive Officer of the Asia Pacific Bathroom and Kitchen Group at KOHLER Corporation, revealed that KOHLER and Boonthavorn have maintained a partnership for over two decades. Over the years, their relationship has steadily grown, with Boonthavorn becoming one of the first venues to fully showcase KOHLER's special coating technology products.

This showroom is a key location for both brands, presenting a new experience in design and innovation through the KOHLER New Design Destination concept. Today's launch reflects the strong bond between the two organizations, as well as their commitment to enhancing consumer experiences and continually inspiring the world of design.

"We are very pleased to celebrate the launch of KOHLER New Design Destination at Boonthavorn Ratchada today. Over the long journey, KOHLER and Boonthavorn have grown side by side through a strong partnership. Today, we are taking a step forward to elevate design and innovation experiences. We are proud of the path that brought us here and excited for the great things ahead. We welcome everyone to KOHLER New Design Destination and thank all who join this special occasion."


KOHLER New Design Destination at Boonthavorn Ratchadaphisek is created under the concept 'A Gracious Journey,' spanning over 220 square meters. It emphasizes the customer journey through various zones connecting inspiration discovery, product interaction, hands-on trials, and selection of colors, materials, and finishes, enabling customers to obtain products that perfectly reflect their personal style and needs.

Starting at the entrance, visitors are greeted by a large LED screen showcasing campaigns and featured products. Inside, warm lighting and tones create an inviting atmosphere, complemented by a newly designed circular lounge, a space for discussions, idea exchanges, and guidance on products and design.

The Highlight Gallery showcases KOHLER's standout products, with faucets from main collections displayed around the area. At the center, a podium features innovative and design-forward products, which are rotated regularly to continuously inspire visitors with new ideas.


Another highlight is the Design Suites zone, presenting two distinct styles that emphasize the power of design in contrasting ambiances. The first zone features a striking rustic red paired with sleek black products, while the other offers a luxurious atmosphere through dark tiles and mosaics, showcasing KOHLER's product versatility across diverse design styles.

The journey within the showroom continues through KOHLER's main product lines and best-sellers, including sanitary ware, basins, and faucets. It concludes at the innermost area, which gathers a comprehensive selection of KOHLER's colors, materials, and finishes. This space serves as the destination of 'A Gracious Journey,' turning inspiration into decisive product specifications.


. Mr. Suchart Ramas, President, along with Mr. Ekachai Tangsiangvisai, Retail Strategy and Marketing Manager of PTT Oil and Retail Business Public Company Limited (OR), received the Diamond-level award from Dr. Sarawut Kaewtatip, Director-General of the Department of Energy Business, at the Energy Complex Center, Ministry of Energy, as part of the DOEB Fuel Management Award honoring fuel business operators.

PTT Station of OR met evaluation criteria from the Department of Energy Business in three areas: first, fuel quality control standards maintained throughout the supply chain, including quality testing at oil depots and mobile lab vehicles conducting continuous nationwide station inspections to ensure consumer confidence; second, sustainability through promoting pipeline oil transportation, an environmentally friendly method reducing road accident risks; and third, economics through measures offering year-round consumer benefits and innovative self-service refueling via the blueplus+ application, available 24/7.

PTT Station has been assessed and awarded 'Very Good' status at over 2,000 stations, identifiable by copper-colored stickers certifying the fuel quality control system at certified stations.

The DOEB Fuel Management Award project fosters collaboration networks between government and private sectors, aiming to enhance oversight efficiency of fuel quality sold at service stations, demonstrate sustainability in business operations through environmentally friendly pipeline transportation, and implement measures or innovations benefiting service users.

OR's achievement reflects its commitment to conducting business according to established standards and ongoing cooperation with the Department of Energy Business to drive efficient energy and fuel operations, building sustainable consumer trust in fuel quality.

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GC YOU Turn Neo Corporate Public Company Limited (NEO), a leading Thai FMCG innovator, together with PTT Global Chemical Public Company Limited (GC), through the GC YOU Turn plastic waste management platform, announced a significant collaboration with Bueng Ko Hai Subdistrict Administrative Organization and Bueng Ko Hai Elderly Club in Lam Luk Ka District, Pathum Thani Province. They launched the Bueng Ko Hai Community Recycling Bank project, advancing a model of a closed-loop circular supply chain that transforms household recyclable waste into value, generating income, savings, and tangible community welfare improvements.