G’nite, a dietary supplement brand for pre-sleep use, announced a strategic partnership with 7-Eleven to expand the availability of G'nite Gummy through over 14,000 retail outlets nationwide, aiming to integrate G'nite into the night routines of modern consumers.
This collaboration comes amid the growing Sleep Wellness trend among Thai consumers, especially working adults who increasingly prioritize sleep quality. As a brand, G’nite is part of promoting sleep health under the concept that the best rest is sleep.
G'nite seeks to change the perception of sleep from being overlooked or undervalued to becoming a top priority in daily self-care. This effort is supported by Kusawadee Techawijitra, Assistant Managing Director of Purchasing Non-Food, and Umaporn Ruangyangmee, Consumer Health Product Management Manager, representing 7-Eleven as the key retail partner. This partnership reflects G'nite’s clear direction to reduce barriers between consumers and pre-sleep self-care, since 7-Eleven is not merely a retail store but a presence in every neighborhood, route, and moment of Thai life. G'nite’s presence there means starting a good night routine is immediately achievable.
“We are not just expanding sales channels; we want G’nite to be by consumers’ side every night when they are ready to leave their fatigue behind and rest fully.”
Jirachaya Sutthanurak, CEO of G’nite dietary supplements, stated that this partnership is part of driving G’nite’s growth in the pre-sleep supplement market and strengthening the brand as an integral part of the daily night routine for Thai consumers.
Under the "Rest Right" concept, G’nite invites Thai people to change their view of rest—from feeling they cannot rest yet or must finish tasks first—to accepting rest as an essential part of self-care. G’nite believes the best rest is sleep, as dedicating time before bedtime is not stopping self-improvement but preparing for the next day.
G’nite Gummy is a product under the G’nite brand developed with the MagniNite™ formula, combining three ingredients: magnesium bisglycinate, reishi mushroom extract, and chamomile extract, in an easy-to-consume gummy form. It is recommended to take two gummies 20–30 minutes before bedtime as part of a simple, consistent nightly routine.
The partnership between G’nite and 7-Eleven not only expands business opportunities for G’nite but also helps spread the "Rest Right" philosophy widely among consumers, fostering a new perspective that it’s okay to rest tonight.
. . . . Hatari Electric Company Limited, Thailand’s leading fan manufacturer, in collaboration with Sansiri Public Company Limited, launched the "This Home Has a New Fan" campaign. Building on the Fan It Forward platform, it engages Sansiri residents to donate unused old fans for responsible sorting and recycling, promoting circular economy knowledge through community activities—from collection points and recycling education areas to workshops that repurpose recycled fan plastic into new value-added products.
The "This Home Has a New Fan" campaign builds on the success of Hatari’s ongoing Fan It Forward project since 2025, which aims to raise consumer awareness about proper old fan disposal and reduce environmental impact.
Since launching Fan It Forward, Hatari has collected a total of 628 old fans, weighing about 6.3 tons of materials managed instead of being landfilled, contributing to an estimated reduction of 14.4 tons of carbon dioxide emissions.
Hatari is expanding the project’s reach through the "This Home Has a New Fan" campaign, officially launched on 10 Sep 2026 at Habito Mall, with an exhibition continuing until 12 Sep 2026.
The event features a Recycle Journey educational zone, a DIY recycled plastic keychain workshop called Old Fan to New Charms, and a Tangram Challenge game with recycled plastic pieces. These activities will extend through Sansiri’s projects until the end of 2026 to encourage resident participation in old fan management and circular economy learning through community events.
During the campaign launch, Hatari and Sansiri will host activities to engage residents and promote sustainable resource management understanding in the first phase. Additionally, for every 10 old fans residents donate while purchasing a new fan under the campaign, Hatari will donate one new fan to Sansiri construction site workers to support their well-being and improve working conditions.
Hatari also offers exclusive privileges for Sansiri residents, enhancing value and convenience for families by providing special prices on Hatari products and an exclusive Move-in Package available through the KUHU application.