Ms. Suchawadee Saenganong, CEO of Krungthai Panich Insurance Public Company Limited (KPI), stated that while the overall real estate market currently shows a slowdown in the general housing segment, the Super & Ultra-Luxury home market is growing contrary to this trend. There is strong real demand, with many leading developers entering the luxury home market priced in the hundreds of millions.
We see an opportunity to focus on high-income clients in real estate who want to elevate their living standards to match their financial status and seek high privacy. General home insurance cannot meet these needs, either in coverage limits or underwriting conditions.
Additionally, we observe that Smart Home Living and Green Energy trends have become the new standard for modern homes. Therefore, the Ultra Living home insurance covers not only the building structure but also supports the new lifestyle, perfectly meeting the needs of high-end customers.
The Ultra Living home insurance covers architectural structures, interior decoration, and high-value assets inside the home beyond typical home insurance, with coverage limits appropriate to the property's value. It offers insurance sums up to 300 million baht and coverage periods selectable for 1, 3, or 5 years.
We also emphasize service experience and after-sales care by providing special privileges such as 24/7 Emergency Home Service Assistance through a partnership with HomePro. Their expert technicians ensure customers that their homes receive professional care.
Recently, the Ultra Living luxury home insurance won the BUSINESS+ PRODUCT OF THE YEAR AWARDS 2026 in the insurance category, reflecting the success of introducing this new insurance product to the market. Ultra Living—Protecting Your Home and Assets for a Perfect Lifestyle—enhances coverage for homes and assets alongside a perfect lifestyle. The Ultra Living plans are available at all Krungthai Bank branches nationwide or via the KPI Contact Center at 0 2624 1111.
Announcement of Success Suntory Beverage & Food (Thailand) announced its fourth consecutive regional HR Asia Best Companies to Work for in Asia 2026 award, reaffirming its focus on employees as the core. This highlights its role as the main organization driving People & Culture operations regionally for Suntory Beverage & Food Health Enrichment (SBFHE) through three key themes: Faster—enhancing HR experience with digital technology and AI; Stronger—building employee capacity and promoting well-being; and Together—fostering sustainable employee engagement to create a workplace where individuals can grow personally and alongside the organization at regional and global levels.
E-Waste VST ECS (Thailand) Co., Ltd. reaffirms its role as a technology company committed to social and environmental responsibility by advancing the environmental project VST ECS Recycle for Change: E-Waste—Proper Disposal...Better—under the concept 'Change for a Sustainable World.' This campaign raises employee awareness about proper sorting and disposal of electronic waste to reduce environmental impact and help preserve a healthy environment for future generations.
The project allows employees to donate unused electronic devices such as mobile phones, IT equipment, chargers, and small electronic devices at designated collection points provided by the company. These items are then passed to the Chula Loves the Earth project for proper management, recycling, or disposal according to appropriate standards.
VST ECS (Thailand) believes that proper waste management starts with everyone's participation, especially electronic waste, which may contain hazardous substances affecting soil, water, and ecosystems if improperly handled. Proper sorting and disposal are vital powers to reduce pollution, conserve resources, and promote efficient material reuse.
This activity also reflects the company's commitment to cultivating an environmentally conscious corporate culture, encouraging employees to be part of positive change and jointly build a society that grows balanced economically, socially, and environmentally, aligning with sustainable long-term development goals.