Bayer Thailand Co., Ltd. has launched a new commercial titled 'Mom’s Golden Time' for the Bepanthen Ointment product.
The ad conveys a warm story between mother and child through the concept reflecting small daily moments when a baby feels comfortable and sleeps peacefully, turning that time into an opportunity for the mother to care for herself and recharge each day.
The commercial draws inspiration from mothers’ insights, who give love and care daily, showing that when a baby’s delicate skin is properly cared for, the baby feels comfortable and rests fully.
Meanwhile, mothers feel more at ease seeing their babies sleep calmly; thus, the baby’s resting time becomes a small chance for mothers to focus on themselves and regain energy daily.
The story in the commercial expresses this idea through imaginative, warm imagery, using the baby’s tiny hands as a symbol of love and bonding that gently leads the mother to find small moments for herself, such as enjoying a favorite meal, skincare, or rest.
Throughout, the baby continues to sleep comfortably, linking to Bepanthen Ointment’s role in caring for and protecting the baby’s delicate skin, where the baby’s comfort leads to the mother’s peace of mind and cherished daily moments.
Interested viewers can watch the 'Mom’s Golden Time' commercial online via Bepanthen Thailand’s Facebook, YouTube, and TikTok channels.
Additionally, Bayer organizes 'Mom’s Golden Time' activities for mothers and families, offering mothers opportunities for self-care at special hair salons and sharing happy family moments, aligning with the campaign’s goal to support mothers having time for themselves when confident their babies are well cared for.
Bepanthen Ointment is Bayer’s product designed to care for and protect babies’ diaper-area skin, containing provitamin B5 (Dexpanthenol) to nourish and support natural skin recovery, with semi-occlusive skin-coating technology that protects from moisture and friction without blocking skin’s air flow, providing long-lasting protection to keep babies comfortable daily and giving mothers peace of mind in caring for their children.
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