Woralak Tulaporn, Chief Marketing Officer of The Mall Group Co., Ltd., said that today’s loyalty programs play a role beyond offering benefits or points accumulation; they are key tools for building meaningful customer connections. M Card uses member data and insights to understand varying needs and lifestyles, developing benefits and designing experiences that foster engagement and long-term relationships between the brand and its members.
M Card has an ecosystem of benefits, products, services, and partners that cover members across multiple generations. The goal is to further connect this ecosystem closely with each member group's lifestyle. The launch of Tee Tee and Por as representatives of the New Generation is not just communication aimed at young people but a way to bring the energy and freshness of the new generation to link M Card with members of all generations through shared experiences and interests.
Currently, M Card has a membership base of over 6.9 million, spanning a wide range of generations, primarily aged 25–45. Last year, 59% of new members were from the New Generation, reflecting both the strength of the existing member base and growth among younger members. M Card uses this data and insight to further develop benefits and experiences that suit members’ diverse lifestyles. The categories most frequented and spent on by New Gen customers are Gadget & Lifestyle, followed by Fashion and Sports.
In an era where consumers seek not only value but also experience and community, M Card has expanded its benefits to cover various lifestyles including Fashion, Dining, Beauty, Sport, and Entertainment. The brand integrates entertainment and community to build brand affinity and customer engagement, connecting M Card more deeply with members’ lifestyles.
Tee Tee-Wanpichit and Por-Supakorn, the new M CARD NEXT GEN BRAND AMBASSADORS, represent the New Generation with distinct personalities and lifestyles. They naturally foster engagement through entertainment and community.
Their role extends beyond connecting only with young people; they are the New Gen force linking M Card with members of all generations through shared lifestyles and experiences. To celebrate their launch, M Card is running a major marketing campaign, M POINT UNIVERSE, from 1 October to 5 November 2026, distributing over 120 million M POINTs.
Members of M Card and Bangkok Bank M Visa credit cardholders can earn up to 30 times M POINTs when shopping under specified conditions. Special promotions include 10.10 x10 SUPERPOINT on 10 October 2026, offering 10 times M POINTs for purchases of at least 1,000 baht per receipt. A highlight is the launch of a Limited Edition membership card featuring an exclusive Tee Tee–Por design, the first of its kind for M Card, delivering an exclusive experience for members to collect. Stay tuned for its release soon.
The launch of the M CARD NEXT GEN BRAND AMBASSADORS and this campaign reflect M Card’s direction toward holistic customer experience development using customer data alongside the power of lifestyle, entertainment, and community. This approach delivers benefits and experiences that meet the needs of members across all generations while setting a new standard for loyalty programs that deepen the connection between brand and members over the long term.