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So Wealthy Theres No Place to Store It: Anutin Charnvirakuls Golden Phrase — A Grand Dream for Thailand or Mere Sales Talk?

Thai economics19 Feb 2026 12:43 GMT+7

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So Wealthy Theres No Place to Store It: Anutin Charnvirakuls Golden Phrase — A Grand Dream for Thailand or Mere Sales Talk?

Anutin Charnvirakul's viral statement, "If I serve as prime minister for four years, I will make people say 'Enough, we're so rich there's nowhere to keep the money,'" is attracting attention as he becomes Thailand's 33rd prime minister with a mission to eliminate the country's "aging before becoming wealthy" reputation.

But the more important question than the "words" is "How do we truly become wealthy?" The data reveal a harsh reality: Thailand's GDP growth has remained under 3% for a long time, household debt has soared to nearly 90%, and per capita income remains stagnant. Wealth cannot materialize if problems are only patched up or short-term stimuli are applied without structural reforms.


Decoding 10 Strategies to Restructure Thailand for Sustainable Wealth

The reason Thais are not yet wealthy is not due to laziness but because the "structure" suppresses potential. To ensure Thais have overflowing wealth within the next four years, these 10 pillars must change, based on real data, academic recommendations, and various economic studies.

  1. Overhaul Education (High Skill, High Pay): Stop producing cheap labor and instead develop "talented individuals" with future-ready skills. As skills improve, incomes will rise through market mechanisms without waiting for minimum wage increases.
  2. Increase Productivity: Although Thais rank among the hardest workers globally, why are they still not wealthy? Because the focus has been on "working hours" rather than "output." Technology must be leveraged to reduce work hours while delivering higher-value results.
  3. Escape the Low-Wage Trap: Thailand must stop competing by selling cheap goods to attract investors and instead become an "innovation hub," selling high value-added products to draw significant capital into the country.
  4. Break the Household Debt Deadlock: As long as most income goes to interest payments, Thais will have no money left to save or invest. Systematic debt resolution is the first step toward sustainable wealth creation.
  5. Create Quality Jobs (High-Income Jobs): Quantity of jobs is less important than job quality. The government must support new industries (S-Curve) that offer high salaries to raise the living standards of small workers.
  6. Transparent Bureaucracy (Zero Corruption): Thai businesses bear "hidden costs" from under-the-table payments and corruption. Reforming bureaucracy into a digital system will reduce procedures, close corruption loopholes, and immediately lower business costs.
  7. Long-Term Infrastructure Investment: Not just roads, but interconnected rail systems and digital infrastructure to reduce logistics costs nationwide and increase long-term profitability for entrepreneurs.
  8. Genuinely Grow SMEs: SMEs are the backbone employing the most workers. The government must shift from regulation to "support" by enabling access to funding and markets, allowing small players to grow alongside the country.
  9. Foreign Investment with Technology Transfer: Thailand must not remain merely a "land lease" or "assembly factory." Conditions for technology transfer are essential to empower Thais to improve skills and own innovations.
  10. Political Stability: The economy requires continuity; investors need confidence. Economic policies should not change every four years to ensure long-term investment plans proceed effectively.

Thailand Must Become Wealthy Through Systems, Not Luck.

Currently, Thailand faces a "wealth concentration and widespread poverty" status, compounded by an aging society and large recurring expenditures that consume the budget. Making Thais "so rich there's no place to store money" is not about handouts or temporary stimuli but about dismantling outdated structures.

If these 10 points are truly implemented, Thailand will overcome skepticism and transform from a "day-to-day survival" nation into one "prosperous and stable" in the eyes of the world.

Source: Compiled from the 2025-2026 Thailand Economic Outlook reports, National Economic and Social Development Council, Bank of Thailand, SCB Economic Intelligence Center, Kasikorn Research Center.

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