
The home construction market at the start of 2026 seems promising, with contract signings up 10%, reflecting that Thai people still desire to own homes. However, this momentum is being slowed by "rising costs" caused by conflicts between the U.S., Iran, and Israel, which have become a major negative factor directly affecting oil prices and supply chains in the second quarter.
The home construction sector is facing a so-called "soaring hidden cost" situation, arriving faster and stronger than expected, driven by two main pressures.
Recently, the Thai Home Builders Association (THBA), led by President Niran Phosri, warned of a "domino effect" if the situation prolongs. Small operators may face cash flow problems due to low bargaining power, while larger companies, despite stockpiling materials, will see profits erode, potentially stalling future expansion plans.
For those planning or building homes in the second quarter of 2026, here is the reality you may face.
"No one expected the impact to arrive this quickly. The Middle East situation is no longer distant; it is seeping into every brick, stone, cement, and sand used in construction," said a source.
"If the conflict continues without resolution and the government does not take measures to stabilize energy prices or manage construction material costs, we may see operators gradually closing, which will harm consumer confidence in the long term."
To prevent the dream of building a home from turning into a nightmare, the association has offered guidelines for consumers and builders to adapt together.
The year 2026 is when "external factors" dominate over "internal factors." Despite strong domestic demand, the fragility of global energy costs forces builders and buyers to "stay afloat" through the second quarter, with "risk management" as the most crucial foundation. Even a small increase in costs today could mean higher debt burdens long-term if strategies are not adjusted promptly.
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