In a world where economic and geopolitical landscapes are highly volatile, the definition of "wealth" for the global ultra-rich has significantly evolved. Today, the assets sought by the wealthy are not just high-yield investments but must also offer "stability" and "quality of life."
This trend is clearly reflected in the Country Wealth Flows report by Henley & Partners, which studies migration of high-net-worth individuals (investing over 1 million USD). The report shows that in 2025, the United Arab Emirates (UAE) ranks first as the country with the most wealthy newcomers, followed by the United States and Italy.
Meanwhile, Thailand remains strong, ranking 14th globally as a preferred residence destination for billionaires, confirming that Thailand's strategic appeal goes beyond being just a tourist spot.
The question is, what factors have elevated Thailand to a primary target?
From Sansiri's perspective as a "Trend Setter" closely involved with foreign capital inflows, Phumipak Julmanichote, Chief Strategy Officer of Sansiri Public Company Limited, analyzes that Thailand is advancing toward becoming a "Global Safe Asset." Today's Ultra-High-Net-Worth Individuals (UHNWIs) select residences not only based on the building but also on the life ecosystem or "Infrastructure of Life," consisting of three main pillars.
"Thailand is no longer just a vacation spot but is becoming part of the global wealth ecosystem where investors can live, invest, and plan long-term in one place."
The notion of Thailand as "The World's Last Safe Haven" is supported not only by forecasts but also by data. The Real Estate Information Center (REIC) reports that foreign condominium ownership transfers nationwide in 2025 (January to December) continue to grow despite a slowdown in domestic purchasing power.
Notably, the Indian group has the highest average value per unit at 6.9 million baht and the largest average unit size of 75.7 square meters, reflecting strong demand for premium, spacious residences intended for long-term living.
A significant positive driver that helps close the gap and accelerate foreign investment decisions is the government's clarity through the Long-Term Resident Visa (LTR Visa), which grants up to 10 years residence, work permits, and tax benefits as low as 17% for high-skilled individuals. The program targets four key groups: high-net-worth individuals, retirees, remote workers, and specialized experts.
However, despite the promising outlook, professionals note that for Thailand to truly become a Safe Asset, it must still navigate several critical variables.
In summary, Thailand's move toward becoming a Global Safe Asset is not a passing trend but a structural transformation. For investors and those seeking a second home, the key is not just buying "real estate" but selecting projects with "standards" and "developers" that have international credibility to ensure asset security in both value and quality of life.
Sources: Country Wealth Flows (Henley & Partners), REIC, Sansiri, DDproperty
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