The first step of the JUMP+ project, aimed at enhancing the potential and increasing the value of Thai listed companies by the Stock Exchange of Thailand (SET), is considered a success. The project seeks to build investor confidence and strengthen Thailand’s capital market in the long term.
JUMP+ is regarded as a flagship project under the SET’s strategic plan during Assadej Kongsiri's tenure as the current SET CEO. It aims to create a trustworthy market featuring quality products, business growth, and good governance by promoting value enhancement and sustainable growth for listed companies.
Assadej introduced and pushed this project from his first day in office amid many challenges that had weakened confidence and credibility in the Thai stock market. Meanwhile, the attractiveness of Thailand’s capital market had declined compared to regional stock markets, with trading value and market capitalization following the downward trend of listed companies’ appeal, reflected in net profit, ROE, and EPS figures.
He was determined to make this project successful, modeling it after Japan’s and South Korea’s “Corporate Value Up” initiatives, especially the governance reforms by the Tokyo Stock Exchange requiring companies to set clear targets. This approach helped the Nikkei index recover steadily from 10,000 points to over 50,000 points currently.
Meanwhile, the Thai JUMP+ project aims to raise the attractiveness of listed companies and the capital market by encouraging companies to set long-term goals and plans to increase corporate value alongside continuous communication with investors. Participating companies must develop a JUMP+ plan with clear goals and a three-year growth plan covering business, governance, and environmental aspects to create long-term business value (2026–2028) both quantitatively and qualitatively.
The initial success is evident as, after the application period ended, 143 listed companies joined JUMP+, representing 16% of all 868 listed companies—87 in the SET and 56 in the mai—covering various sizes and industries. This reflects the business sector’s commitment to value enhancement for sustainable growth.
Although initial interest from companies was low, requiring an extension of the application deadline, efforts to encourage companies to recognize the importance and benefits of participation have succeeded, with many companies gradually joining the project.
Most recently, all participating companies presented their JUMP+ plans to investors on 17 Apr 2026 GMT+7.
According to SET data, 138 companies, or 96%, set targets to grow revenue or profit, with 278 strategic plans covering growth, profitability and efficiency, and financial stability dimensions.
For revenue growth, plans include expanding customer bases and sales channels, overseas business expansion, increasing production capacity through investment in machinery and infrastructure, developing new businesses, and diversifying risks.
For cost reduction and efficiency, plans involve improving production and operational processes, cost management and resource efficiency, adopting digital and automation technologies, and restructuring products to increase profit margins. Additionally, companies plan to strengthen organizational stability by optimizing capital structure, enhancing financial stability, managing liquidity and cash flow, and improving financial credibility.
Governance plans total 272, over half aimed at enhancing anti-corruption measures, whistleblowing mechanisms, insider trading prevention, obtaining certification from the Thai Private Sector Collective Action Coalition Against Corruption (CAC), and conflict of interest prevention, reflecting strong governance emphasis.
Additionally, 114 companies, or 80% of participants, voluntarily developed Climate Action Plans, including reporting and verifying greenhouse gas emissions and plans to reduce emissions by adopting clean energy, switching fuels, improving energy efficiency, and reducing operational energy use through process improvements, reflecting companies’ ESG commitment.
Going forward, all participating companies must report progress on their JUMP+ plans and communicate updates to investors at least every six months.
Investors and shareholders can monitor whether management is following the planned strategies and directly question company executives during progress presentations. Information related to companies’ JUMP+ plans is also available on the SET website.
If any factors affect a company’s ability to follow its JUMP+ plan, the company may revise goals, strategies, or related information, but must obtain board approval and disclose and communicate such changes to shareholders and investors.
Therefore, shareholders and investors are encouraged to closely follow companies’ efforts to execute their plans, achieve set goals, and regularly disclose progress and outcomes to investors.
This is only the first or pilot phase of JUMP+, with over 80% of companies yet to join. It is believed that all capital market entities will support and promote this project because its success benefits not only companies and businesses but also the capital market, shareholders, and ultimately the country’s economy.
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