Thailand's property market in 2026 faces even tougher challenges than in previous years amid an economy showing no signs of improvement. Sluggish purchasing power and stricter financial institution controls are causing loan rejection rates to rise sharply.
This situation not only dampens property title transfer volumes but also creates a high barrier preventing consumers from accessing the fundamental need of homeownership, despite significant demand among many Thais.
Recently, SENA Development Public Company Limited (SENA), led by Associate Professor Dr. Kesara Thanyalakpark, announced its 2026 plan, choosing to stay engaged in the market by launching 8 new projects worth over 10.7 billion baht, aiming for 14 billion baht in sales and 9.3 billion baht in transfers.
Additionally, the company is addressing financial constraints through the “LivNex Rent-to-Own” and “RentNex Direct Rent” programs, aiming to help tenants transition to homeowners and make homeownership more accessible for Thais.
Associate Professor Dr. Kesara Thanyalakpark, Managing Director of SENA Development Public Company Limited (SENA), revealed that the economic and property market outlook for 2026 is expected to be more difficult and challenging compared to previous years, with the impact becoming increasingly evident amid already poor economic conditions.
In particular, the loan rejection rate may surge to as high as 80%, up from the previous 50-60%, resulting in actual property title transfers likely falling below last year’s levels despite strong market demand.
This situation makes homeownership harder for consumers to achieve. Nevertheless, SENA affirms its commitment to the market, recognizing housing as a vital basic need and striving to be part of the solution to help Thais secure homes.
The company's growth strategy amid economic volatility and the evolving property market focuses on leveraging strengths to lead the market and achieve sustainable growth through three main pillars:
1. Affordable Home Leader – Leading accessible housing projects SENA reinforces its leadership in the condominium market at affordable price points, holding the largest market share in condominiums priced below one million baht to just over one million, and boasts the most BOI-promoted condo projects.
2. Green Living Leader – Leading tangible, energy-saving, and eco-friendly housing The company advances the concept of Green Living with real, measurable energy savings and carbon reduction—not just image—resulting in lower electricity bills and verifiable carbon footprint reductions.
3. Home Accessible Leader – Leading initiatives that make homeownership realistic and achievable Amid debt burdens and financial constraints preventing many consumers from buying homes, SENA expands homeownership opportunities.
Their model understands customers’ financial status at different life stages, progressing from “not ready” to “renting” and then “actual ownership” through solutions like LivNex Rent-to-Own for those not ready to take loans.
And RentNex Direct Rent, which allows tenants to accumulate rental payments as discounts toward future home purchases, usable by themselves or transferable to family members, relatives, or friends.
This approach does not open a new market but rather “creates new waters within the existing market” by maximizing use of existing resources and assets, sustainably expanding housing accessibility for Thais.
Associate Professor Dr. Kesara added that in 2026, the company plans to develop 8 new projects, consisting of 7 condominiums and 1 low-rise project, totaling 10.7 billion baht in value. The focus remains on the affordable segment, where SENA holds over 20% market share with more than 20,000 units.
The company targets 14 billion baht in sales and 9.3 billion baht in transfers, including revenue from LivNex Rent-to-Own projects.
Meanwhile, SENA continues prioritizing environmental, social, and quality-of-life aspects through housing and community developments that reduce carbon emissions with tangible innovations and solutions, aiming to cut emissions by at least 12,765 tons—equivalent to planting over 1.27 million trees.
Alongside this, they expand opportunities for those with financial constraints to access quality housing of over 1,300 units under the LivNex Rent-to-Own program to reduce inequality and strengthen life stability, underscoring SENA’s position as a leader in sustainable housing.
In 2026, SENA will reinforce its “SENA = Easy to Buy” campaign with solutions designed to make homeownership possible at all life stages—whether not ready for loans, renting, or starting ownership—through financial innovations like LivNex Rent-to-Own and RentNex Direct Rent that convert rent into future capital, combined with flexible approval systems.
They also focus on developing comfortable, energy-efficient, and cost-effective homes for the long term. This reflects SENA’s commitment to making “buying a home easy and truly achievable,” reaffirming its role as a Lifelong Trusted Partner supporting customers throughout their housing journey securely and sustainably.
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