Valentine's Day 2026 marks a prime season for meaningful gift items such as jewelry and gemstones, which consistently see heightened demand each year as couples seek valuable tokens to express their love. Among these, gold and diamond jewelry remain top choices.
From an investment perspective, stocks tied to lifestyle and gift sectors, including retailers of jewelry, gold, and diamonds, typically benefit from this seasonal boost and may provide important support.
Krungthai COMPASS research center of Krungthai Bank assesses that although the industry's overall revenue is expected to decline in 2026, the "domestic market" shows a standout positive trend, projected to grow about 7%, becoming the main driver for the business this year.
For investors seeking opportunities aligned with the Valentine's Day theme, currently, listed companies involved in the jewelry, gold, and diamond industries on the Stock Exchange of Thailand include:
However, interested investors should conduct further research and closely monitor news to inform their decisions, as investing carries risks. Investors are advised to understand the information and risks before investing.
Krungthai COMPASS research center states that although total sales in the gem market for 2026 are expected to be 399 billion baht, a 7.6% contraction compared to about 432 billion baht last year, a closer look reveals the "domestic market" is emerging as a strong performer, growing against the trend by 7.0% to reach 91.9 billion baht this year.
The key driver enabling the domestic retail market, which accounts for about 25% of the total market, to continue growing is primarily price factors.
Gold prices are forecast to soar to a new record average of 4,000 US dollars per ounce in 2026, up from an average of 3,373 US dollars per ounce last year.
This directly increases sales value in monetary terms, even though actual sales volume may decline somewhat due to cautious consumer spending.
The market also benefits from a recovery in tourism, with foreign visitor arrivals projected to reach 34.5 million this year.
Major players like JUBILE are also preparing marketing promotions during the festival season to boost sales and support revenues.
While the domestic market is vibrant, the export sector, which accounts for 75% of the industry's revenue, faces significant headwinds, expected to contract sharply by 11.2% in 2026 and by 3% in 2027.
A major negative factor is the U.S. reciprocal tariffs policy, which raised import duties on Thai goods to 19% for the full year, directly impacting competitiveness.
Exporters also have to cope with volatility in the baht, which is projected to strengthen about 10% compared to 2024, reducing baht-denominated revenue when converted from foreign currencies.
Despite these crises and challenges, operators are adapting to survive by focusing on sustainability trends and innovative products such as "lab-grown diamonds."
This segment is expected to grow at an average annual rate (CAGR) of about 8.8%, rising from 18.9 billion US dollars in 2023 to 34 billion US dollars by 2030, driven by:
1. Technological advances improving production quality and reducing costs by over 90% since 2008, which is likely to boost retail profit margins.
2. Cost-effectiveness, with lab-grown diamonds priced 60-95% lower than mined diamonds.
3. The attitude of younger consumers who view lab-grown diamonds as a choice aligned with human rights, labor rights, and greater environmental friendliness.
Source:Krungthai COMPASS
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