Sansiri Public Company Limited (SIRI) has launched the "SANSIRI GROWTH INCUBATOR" project, a fund valued at 1 billion baht to pursue a New S-Curve in business beyond residential development, elevating its role from a homebuilder to creating a more comprehensive lifestyle ecosystem.
This initiative is led by new-generation executives Napat Taweesin, and Supakorn Kongsomchit, who have established an investment strategy focusing on five target industries to leverage Sansiri's ecosystem to strengthen and drive partner businesses to grow rapidly by 5-10 times over 3-5 years.
Napat Taweesin, Managing Director of International Operations at Sansiri Public Company Limited, revealed the new strategic direction that Sansiri, as the number one real estate brand with over 42 years of experience, more than 500 projects, and total assets exceeding 150 billion baht, intends to leverage its credibility and existing data to expand into new businesses in Thailand.
The main goal of establishing the SANSIRI GROWTH INCUBATOR aligns with the concept "Constructing life, not just building," reflecting Sansiri's ambition not only to build residences but also to create integrated communities that enhance customers' lifestyles.
The company plans to adjust its revenue structure, currently about 90% from real estate development and 10-12% from other businesses, aiming to increase income from non-core business sectors to 25% by 2030.
The SANSIRI GROWTH INCUBATOR will focus investments on five main sectors: food and beverage, lifestyle, hotels, consumer goods, and education.
Supakorn Kongsomchit, Director of Special Projects & Investment at Sansiri Public Company Limited, explained the choice of these five sectors as businesses that customers can tangibly engage with and where Sansiri can genuinely add value.
The fund has an approved investment budget of 1 billion baht over three years, investing in a "minority but significant" shareholding format, holding no less than 10% but not exceeding 50% of total shares.
Target businesses are those in the early to growth stages with tangible products or services, clear proof of concept, promising past financial performance, and ready business plans for growth.
Napat added that in the first year, the goal is to select around five companies for investment, expecting to close the first deals within the first half of 2026. They aim to utilize Sansiri’s ecosystem and capabilities to help partners scale their businesses by approximately 5-10 times within 3-5 years.
Sansiri’s role as a partner will be like a "friend" and "advisor," helping to plan medium- and long-term growth strategies aimed at shared success. The entire selection process will be overseen by an Investment Committee to ensure transparency and maximum efficiency.
However, Sansiri’s investments are not just for financial returns but to support business growth. If partners want to enter the stock market or grow into profitable private companies, Sansiri is ready to be a long-term partner.
"Sansiri is not just providing capital but aims to build business credibility through our expertise, business support, management, strategic consulting, and market access via our ecosystem through the SANSIRI GROWTH INCUBATOR. The 1 billion baht will be invested over three years, with at least five portfolio businesses expected to be onboarded by 2026," said Napat.
As for Napat Taweesin, he accumulated over 10 years of experience working at consulting firms in Thailand and abroad, including Boston Consulting Group (BCG) and Bain & Company, before joining Sansiri full-time in 2024.
His first achievement was managing the hospitality business group at Standard International and playing a key role in negotiating the sale of the business to global hotel giant Hyatt.
Currently, he oversees International Operations, managing hotels and office buildings abroad. His expertise in management and business negotiation is crucial for investment decisions in this project.
Meanwhile, Supakorn Kongsomchit, started his career as a chemical engineer at a national energy company, then studied in the United States and gained experience in startups in trading and cryptocurrency.
He later joined the management consulting sector at BCG, like Napat, and excelled in helping businesses plan recovery strategies during the COVID-19 pandemic.
Before working with Sansiri, he helped drive the XSpring Digital project. His extensive experience talking with investors and business owners honed his skills in analyzing the "DNA" and mindset of founders, which is vital in selecting partners ready to grow alongside Sansiri.
For stock and investment news with Thairath Money, visit
Follow the Thairath Money Facebook page at