
“The Big Back-to-School Season: Parents’ Hearts in Turmoil”
A lighthearted phrase, yet it reflects the real distress many parents and guardians face today.
This morning (14 May), many schools nationwide officially opened the academic year 2026. For children, it marks the start of new friendships and lessons. However, for many parents, it brings anxiety over unavoidable mounting expenses.
In a year when the economy feels sluggish and earning a living is tougher, education inflation is soaring. This back-to-school period marks the heaviest financial burden on parents in 17 years.
Examining the numbers reveals that tuition fees alone cause stress, varying by curriculum intensity and school type.
More shockingly, data from the University of the Thai Chamber of Commerce shows average back-to-school household expenses have surged to 29,930 baht—a 6% increase from last year. This rise stems not from parents’ desire to spend more but from market forces (Law of Demand & Supply): when everyone buys simultaneously, sellers raise prices. The result: we pay more for the same items for our children.
Although the Ministry of Education prohibits collecting 22 expense items, in reality, "hidden costs" become unavoidable traps for parents. These miscellaneous expenses may surpass tuition fees when combined.
KKP data reveals parents now start budgeting earlier, from February to March, with average spending of 25,000 baht per child. Moreover, scanning payments via apps in 2025 alone reached 46 million baht!
“No matter how much we save on food or daily expenses, when it comes to our children’s future, parents simply cannot back down.”
This reflection carries pain because while the government provides subsidies per student (e.g., equipment costs of 145-260 baht per term or uniforms 325-550 baht per year), compared to current market prices amid inflation, this barely alleviates the burden.
Consequently, consumer councils call for truly free education and advocate the National Education Act, since many parents resort to "informal debt" just to pay tuition on time during enrollment, or risk their children being excluded from school records.
Ultimately, we must accept that in a challenging economy, getting children to succeed is like running a marathon, with one major obstacle: the "remaining balance in the bank account."
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