When it comes to the rising toddler superstar, "Nong Gle - Miss Abigail Rangsi Singhpipat" undoubtedly ranks at the top. This 3-year-old girl doesn’t need to say much or strike complex poses; just standing still elicits smiles and massive social media engagement.
However, the recent buzz that has drawn attention to Nong Gle "beyond her cuteness" is the news that her mother, Chompoo Araya, has established "She Serve Co., Ltd." specifically to manage her young daughter's income, accompanied by a statement that caught the attention of workers and businesspeople alike.
“Abigail’s current fee rate has already surpassed her mother’s.”
This story is more than entertainment news; it reflects the serious financial mindset of modern parents who start planning early, offering lessons that ordinary families can adapt.
Going back to when she was still bottle-feeding, Nong Gle went viral through clips and photos shared on the Rangsi Singhpipat family’s social media. Her naturalness, innocence, rosy cheeks, and camera-friendly gaze made her a young starlet many brands want to collaborate with.
Mother Chompoo has stated that Abigail’s work includes events, endorsements, and online content. Some projects involve mother and daughter, others are solo, depending on the product, scope, and the energy of a 3- to 4-year-old child. But the constant emphasis is that the work must be age-appropriate, the working hours suitable for a child, and most importantly, it must not steal away her childhood.
With this principle, despite high fees, the work is not driven by money alone. Every job must undergo storyboard review, feasibility assessment, and consideration of whether Abigail genuinely enjoys it.
Recently, the surprising news for many was that Nong Gle not only has a packed schedule but also owns her own company and is officially called a "mini CEO."
Thairath Money examined business registration data and found that She Serve Co., Ltd. was registered on 17 July 2025 GMT+7, with a registered capital of 1 million baht. The company’s objective is to manage and oversee benefits under activities supporting financial service operations, within a shareholder structure...
This aligns with Mother Chompoo’s clear statement that this company was established to systematically manage Nong Gle’s income and save it for her future. Although legally the parents sign, symbolically, "the real CEO is Abigail." This may sound endearing, but in financial terms, it signals that this money belongs to the child, not the parents.
Though official fees have not been disclosed, reports indicate that Nong Gle’s total income is already in the tens of millions of baht from diverse projects such as...
One viral moment that endeared many was the "20 baht fee"—a green banknote that made the superstar smile so broadly her cheeks nearly split. Mother Chompoo explained that sometimes this is a playful negotiation to encourage Abigail to continue working on days that require long concentration, a cute age-appropriate agreement rather than actual payment.
Behind all the cuteness, what stands out clearly is the serious financial mindset of Mother Chompoo and Father Nott, starting before their child even understands money. Setting up a company for the child equals separating assets and liabilities, which is quite accurate. The resulting benefits include...
This lesson is broadly useful beyond celebrity families. Parents of children with special incomes—from commercials, product reviews, sports competitions, YouTube, or as young creators—can adapt it.
What should be done from day one:
Because one day, when the child grows up, the important question won’t be "how famous they were," but rather "whether the money they earned was properly safeguarded." This is why this matter is truly significant.
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