
Salary is more than just a number in a bank account; it serves as an indicator of opportunity, skills, and career timing. It also underpins nearly every aspect of life, from saving ability to investment opportunities.
Amid economic changes that seem unpredictable, many may wonder, "Is my current salary reasonable?" or "Am I on the right career path?"
Thairath Money delves into data from the Adecco Thailand Salary Guide 2026, one of the most influential salary references in Thailand, supplemented with global research perspectives, to provide a clearer picture of the 2025-2026 labor market.
Based on job data compiled by Adecco, a global provider of comprehensive recruitment and HR consulting services across sectors including banking and insurance, retail and service, engineering and technical, finance and accounting, human resources and legal, sales and business development, marketing, media and design, real estate, logistics, as well as IT and digital.
It was found that Thailand’s labor market is entering a phase of "Selective Hiring." Overall, office employee salaries in 2025-2026 present the following notable points.
What does this reality reflect? The labor market is becoming "bipolar." Income disparity depends not only on position but also on the "value created for the organization," particularly skills in AI, digital technologies, and languages, which serve as gateways to high-income groups.
A survey of 1,500 respondents last year showed that 82% received salary increases, mostly between 2-5%, indicating organizations still strive to retain employees. However, what’s interesting is the "feeling among workers."
This serves as a warning to organizations that if salary increases are modest, "benefits" and "quality of life" will become the most critical factors in retaining top talent.
To avoid the trap of comparing only current salary figures, research from Columbia University and the National Bureau of Economic Research (NBER), as published by JOBBKK, a prominent Thai job platform, offers a deeper perspective: "the first job you choose" affects income over the next 5-10 years more than GPA does.
All this data is not to say who is better or whether your salary aligns with the market, but to indicate "what the market demands." If you find yourself on a salary rung below the average in a diverse job market, there are shortcuts to growth you can start with.
Ultimately, everyone’s salary ladder is different in length and starting point, but knowing where you stand and where the market is headed helps you make confident, well-directed career moves.
References
Adecco Thailand Salary Guide 2026 and Career & Work Trends 2025 survey.
Research from Columbia University and the National Bureau of Economic Research (NBER).
Analysis data from JOBBKK.
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