Confirmed! Spending on Pet Happiness Really Reduces Stress—How Much Is Just Right?

Have you ever come home tired, but just seeing your fluffy pet running excitedly toward you or looking at your cat's blank expression makes the day's fatigue almost disappear? This isn't just imagination. Research shows that looking into or touching pets triggers the brain to release dopamine and oxytocin (the happiness hormones), helping reduce stress and instantly boost your spirits.

This is the origin of the booming "Petsumer" (Pet + Consumer) trend in Thailand, where pets are no longer seen as just animals but as "children" or important family members who receive unlimited spending.

Why are Thai people willing to be "slaves" to their pets forever?

Data from Kasikorn Research Center and Siam Commercial Bank reveal an impressive growth in Thailand's pet market, expected to reach 100 billion baht by 2026.

• Thai people love cats deeply: We rank 8th in the world for cat ownership!
• Replacing children: 49% of Gen Z and Millennials choose to keep pets instead of having real children, fully treating them as "children."
• Willing to pay for happiness: 70% of pet owners say pets are indispensable family members and are prepared to spend more to ensure their "children" are safe and happy.

How much is just right? (Budget check for devoted pet parents)

Happiness can be bought with money, but you also need enough left for daily living. Thairath Money invites you to review the costs involved in raising a fluffy "child" with a good quality of life.

1. Food and supplies (monthly)

• Food costs: Approximately 1,500 to 3,000 baht (depending on food quality and pet size).
• Miscellaneous items: Cat litter, training pads, toys—about 2,000 to 5,000 baht.

However, buying large food packs during 11.11 or 12.12 promotions can save a lot.

2. Vet expenses you will definitely encounter (annual)

• Basic vaccinations: Around 1,000 to 3,000 baht (depending on age).
• Flea and tick drops/deworming: Starting at 100 baht per month.
• Spaying/neutering: 800 to 5,000 baht (one-time cost but worthwhile as it reduces future serious health risks).

3. Emergency budget (not to be overlooked)

Did you know? Average annual pet care costs for normal care are about 7,910 baht, but for "child-level" care, expenses can soar to 50,500 baht per year, including grooming, fashion clothes, and importantly, medical treatment when ill.

How to lavish your beloved pet without breaking the bank

Preparation is key to ensuring you and your pet can enjoy a long life together without financial stress later.

1. Create a dedicated pet budget: Set aside a separate account specifically for your pet's expenses.
2. Emergency fund: Keep about 20,000 to 50,000 baht saved for unexpected situations.
3. Pet insurance: Another option to help ease long-term medical costs.

It is clear that spending on pet happiness is not wrong, because what you gain in return is good mental health and daily smiles. Just by "planning well," that happiness will last for both owner and beloved pet.

Sources: TTB, Kasikorn Research Center, Siam Commercial Bank

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