Bitkub Meetup "The GenZeries: Good Finances, No 'Z' Stress" was held. The event featured celebrities, influencers, and business owners exchanging ideas on entrepreneurship, from the very start to reaching hundreds of millions in profits.
The initial discussion involved three celebrities. Oat Pramote CEO of Khod Cool Company Limited, Peeradon Meayakorn Executive and founder of iHAVECPU, Nainachon Patmasingh Na Ayudhya Co-Founder and CEO of EMILY’S & HOUSE OF EMILY, with the event hosted by Kong Arkarat Nitiphon, host and founder of Young Millionaire Club.
Oat Pramote, CEO of Khod Cool Company Limited, shared that the company started eight years ago when his close friend Art Marut, a longtime DJ colleague who had started a family, wanted another income source. Oat, having experience with The Driver channel, sparked the founding of Khod Cool. Workpoint later purchased shares in Khod Cool for 216 million baht, reflecting success from an idea that wasn’t complicated but was executed well.
Similarly, Pao Peeradorn Meayakorn, executive and founder of iHAVECPU, said his beginning was simple—he wanted money and wealth. However, he acknowledged that starting is the hardest part, as everyone has skills but turning those skills into income isn’t easy. He advised not to wait to be ready but to start and keep building gradually.
Nainachon Patmasingh Na Ayudhya, Co-Founder and CEO of EMILY’S & HOUSE OF EMILY, revealed that before the viral success of their shredded chicken noodles across the country, she had a failed initial business selling tea. She invested hundreds of thousands of baht opening stores in several department stores, believing that high foot traffic would guarantee sales.
The turning point came with the COVID-19 pandemic, when malls had to close but allowed delivery drivers to pick up orders, showing her that having a physical store isn’t necessary in today’s market.
To support employees without extra investment, she decided to sell her family’s shredded chicken noodle recipe, starting with pre-orders through the tea shop’s existing Line Official account. Orders grew from 10-20 boxes to hundreds, then multiplied quickly after joining delivery platforms.
Currently, EMILY’S operates 10 branches covering Bangkok, its vicinity, Chiang Mai, and Chonburi, with plans to expand overseas to Singapore within the year. They aim to raise awareness of shredded chicken noodles as a recognized Thai dish among foreigners.
These experiences reflect both small and large starting points and differing business perspectives, yet share common themes of determination and continuous effort, discipline, and entrepreneurial spirit that have led to their success today.
In the second segment, four notable figures—Top Jirayus, Dew Weerawat, CK Zheng, and Phoops Amaritja (Mr.Phoops)—jointly discussed "fundraising," a crucial early challenge for all entrepreneurs.
They highlighted four key points:
1. Product & Distribution.
CK cited the global product ChatGPT, widely known without heavy marketing, noting that marketing budgets are like a tax on products lacking distinction. Business owners must choose whether to make their product outstanding or spend heavily on marketing.
He continued with distribution channels, the core of scaling. He gave the example of Singha Lemon Soda’s rapid growth—not because it was the first of its kind but due to Singha’s diverse distribution network, enabling swift customer reach.
2. More than the product, the industry matters.
Top Jirayus said choosing the right industry is as important as product quality. Placing a product in a booming industry helps it grow. Early in business, the goal is to achieve product-market fit. CK added that a good industry acts like a supportive tailwind for a business.
3. Financial Engineering.
When entrepreneurs seek funding, their first thought is often banks, leading to debt and interest payments. Financial engineering involves excluding banks initially and asking, "Who else benefits if we succeed in this deal?"
In B2B business, what partners want most are long-term contracts guaranteeing doubled orders for 24 months. Converting this future value into upfront capital is a technique to raise funds without bearing typical loan interest.
4. Social networks are always important.
When asked if university is still important, the consensus was that education remains valuable, but having a community is crucial. It fosters idea exchange and networks that support growth in any field.
The Bitkub Meetup "The GenZeries: Good Finances, No 'Z' Stress" reflected current business principles impacted by many factors. Those wanting to start their own business must adopt a determined entrepreneurial mindset, be adaptable, and consistently seek new knowledge.
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