
"The big school opening... parents' hearts are anxious."
A lighthearted phrase, yet it captures the real worries many modern parents and guardians face.
This morning (14 May), schools across the country officially started the 2026 academic year. For children, it marks the beginning of new friendships and lessons. However, many parents feel overwhelmed by the unavoidable flood of expenses.
In a year when the economy feels tight and earning money is tougher, the soaring "education inflation" goes against the trend, making this school opening the most financially burdensome for parents in 17 years.
Looking at the numbers, even tuition alone is sweat-inducing, varying by curriculum intensity and school type.
An even more shocking fact from the University of the Thai Chamber of Commerce shows that average back-to-school expenses per household have surged to 29,930 baht, a 6% rise from last year. This isn’t due to parents wanting to spend more but is driven by market forces (Law of Demand & Supply). When everyone buys simultaneously, sellers raise prices, resulting in "paying more to get the same for the children."
Although the Ministry of Education prohibits 22 types of fees, in reality, "hidden costs" have become unavoidable traps for parents. These miscellaneous expenses can add up to even more than tuition.
KKP data shows parents now start "scanning payments" for education as early as February–March, with average spending reaching 25,000 baht per person. Furthermore, in 2025 alone, scanned payments through apps totaled 46 million baht!
"No matter how much we save on food and daily expenses, parents simply can't retreat when it comes to their children's future."
This poignant statement reflects that while the government subsidizes per student (e.g., equipment costs of 145-260 baht per semester or uniforms 325-550 baht per year), compared to current market prices amid inflation, these subsidies barely ease the burden.
This has led consumer groups to demand that "free education must truly be free" and to push for the National Education Act, as many parents have to rely on "informal debt" just to pay tuition on time, preventing their children from being dropped from school records.
Ultimately, in a challenging economy, sending children to success is like running a marathon where "the remaining balance in the bank account" is the main obstacle to the goal.
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