Recently, questions arose about whether all-inclusive health insurance would disappear, as major life insurers ceased selling such plans. However, AIA Thailand clarified that all-inclusive insurance is not disappearing but requires "reform" to ensure the system's sustainability.
Chalida Nakornchai, Chief Marketing Officer of AIA Thailand, explained that although the company plans to discontinue the popular Health Happy product, it does not mean all-inclusive insurance is ending.
"We intend to discontinue Health Happy, which is an all-inclusive insurance, but a new product will replace it, possibly with conditions designed to shape customer behavior," Chalida said.
With Health Happy sales ending on 31 Mar 2026, a replacement product will launch immediately, introducing new conditions such as Copay options for customers, with coverage levels to choose from.
By introducing Copay from the first baht, premiums will be lower than traditional all-inclusive plans, offering more choices. On 23 Jan 2026, a pilot health insurance plan called Health Starter will be introduced, featuring benefits similar to the previous H&S Extra plan but now including Copay. Initially, it will offer:
Begin Plan (budget premium) If customers use hospitals within the AIA Smart Network, they pay a 10% Copay; outside this network, a 30% Copay applies.
Balance Plan (higher premium) Using AIA Smart Network hospitals incurs no Copay; outside the network, customers share 20% of costs.
This plan requires the insured to pay Copay from the first baht, differing from the 2024 Office of Insurance Commission regulation, which introduces Copay only from the next policy renewal after exceeding claims under three conditions.Read more here)
"This year, we will implement many changes. Besides discontinuing Health Happy, we will also close borderline products," Chalida stated.
Chalida explained that all-inclusive insurance has sometimes led to non-standard medical treatments, combined with rising medical inflation. She likened all-inclusive plans without Copay to an all-you-can-eat buffet where leftover food is not penalized, forcing buffet prices up and limiting access for some customers.
"Introducing Copay acts like a fee for leftovers, encouraging customers and hospitals to adhere more closely to medical standards, thus promoting sustainability in the overall health insurance market," Chalida explained.
However, all-inclusive health insurance without Copay from the first baht is still available, such as AIA Infinite Care for High Net Worth clients with coverage up to 120 million baht. Each segment will have distinct products, with more offerings planned.
This year, AIA Thailand is adjusting several insurance products and has recently launched AIA ELITE INCOME PRESTIGE (UNIT LINKED) to target High Net Worth customers. Insights show this group seeks annual returns or holds large sums not yet ready to transfer to heirs. The current declining interest rates make these products even more attractive.
This product is the company's first Unit Linked life insurance without a Premium Charge* (though early surrender within 10 years may incur some fees). Premiums are paid over 5 years, with coverage until age 99, starting at 500,000 baht. It suits clients planning future inheritance.
"Out with the old, in with the new" may summarize the insurance landscape in 2026. As costs rise, insurers must adapt, but consumers must watch closely to choose the best value products for themselves and companies.
*Premium Charge refers to insurance operational expenses charged on main premiums.
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