Falling Interest Rates Prompt Increased Interest in Life Insurance? TTB and Prudential Launch 99 Wealth Series with Long-Term Coverage

After the Monetary Policy Committee (MPC) reduced the policy interest rate by 0.25% per year, in addition to many banks lowering loan interest rates, deposit interest rates have also decreased. This timing makes life insurance benefits more attractive since they lock in returns higher than what the declining interest rates will offer, while also providing additional coverage.

But what types of insurance are people likely to buy during a period of falling interest rates?

Don Jansupharin, Chief Commercial Officer of Prudential Thailand, explained that during periods of falling interest rates, many seek higher returns. Therefore, life insurance, especially protection plans, become appealing due to guaranteed benefits stated in the policy and the ability to claim personal income tax deductions. Recently, Prudential partnered with TMBThanachart Bank (TTB) to launch the lifelong "99 Wealth Protection Series".

Kanokwan Petchpisitchot, Head of Transaction Banking Product and Wealth Management Group at TTB, added that lifelong protection life insurance truly suits the Longevity Era, considering the rising average life expectancy of Thais. According to the latest National Statistical Office data, by 2040, the average life expectancy in Thailand is projected to be 81 years, and the percentage of single individuals increased by 13% from 2017 to 2023.

Thus, financial planning for longer life spans has become a key focus for Thais. TTB is promoting the "99 Wealth Protection Series," featuring various plans with coverage up to age 90, which they believe will meet current customer needs. They aim for total premiums of 3 billion baht by 2026 and plan to expand the bank’s existing insurance customer base of about 500,000.

Additionally, Don provided deeper insight into the “99 Wealth Protection Series,” highlighting its three main pillars:

• Wealth Income This group focuses on generating income for long-term living, exemplified by the TTB Infinity Wealth 99/9 plan, which pays 9.9% of the sum insured annually from policy year 1 through 98, with a minimum sum insured of 100,000 baht. It also includes additional coverage for advanced stage 3 cancer. Upon contract maturity, the sum insured is returned, yielding an annual return of around just over 1%.
• Wealth Protection This group emphasizes securing family protection, including plans like TTB Wealth Transfer 99/5 and TTB Happy Life Protect 99/10, which cover five critical illnesses and offer opportunities for dividend payouts.
• Wealth Transfer This group focuses on wealth or inheritance planning, such as TTB Ultimate Legacy 99/1 and 99/3. Notably, the Ultimate Legacy 99/1 requires a single premium payment without medical examinations or health questions, depending on company conditions.

For Prudential, sales through banks or Bancassurance channels are crucial for growth. This contributed to the company achieving 13% growth in 2025, outpacing the 6% growth in the life insurance market, and moving up to fifth place in first-year premium rankings.

Read more about personal finance and financial planning with Thairath Money to help you achieve "Good Finances, Good Life".https://www.thairath.co.th/money/personal_finance 

Follow the Facebook page: Thairath Money at this linkhttps://www.facebook.com/ThairathMoney