In an era where AI and financial tools advance rapidly, people still seek real experience and human-to-human communication—especially in the complex investment world requiring deep understanding. This explains why experts increasingly share knowledge and experiences through social media pages. Today, Thairath Money introduces three leading female finance influencers in Thailand, delving into their education, life-changing moments, and the financial licenses they have obtained to reach where they are now.
Bungkee - Natthachonok Manasomjit, owner of the page GEE Money & More, which has over 154,000 followers, currently serves as Director, Regional Wealth Management Solutions at ICHAM Pte. Ltd. in Singapore. Her primary role involves managing high-net-worth clients, providing comprehensive financial advice and management across mutual funds, securities, insurance, and more.
Before reaching this position, she gained various work experiences. Starting at age 16, she worked part-time as a credit card salesperson, learning sales and direct client dealings. She then pursued Finance and Banking at Assumption University (ABAC) and advanced to earn a Master of Business Administration from Singapore Management University.
Bungkee's finance career began at KT Zmico Securities in Equity Proprietary Trading, then shifted to Investment Banking analysis. She later worked at several Thai organizations, including TMB Bank (now TMBThanachart Bank), Siam Commercial Bank, and Kasikornbank, ultimately finding her niche in Wealth Management overseeing Private Bank and Affluent clients. During her time in Thailand, she acquired multiple licenses including
Subsequently, she moved to Singapore to join UOB Bank's Privilege Banking division, advancing to Director, Senior Client Advisor. With over nine years of banking experience, she specializes in Wealth Management, including tax planning and estate transfer strategies. In Singapore, Bungkee holds several financial licenses under the Monetary Authority of Singapore (MAS), such as
You can explore more of Bungkee - Natthachonok's insights and knowledgehere.
Nikki - Thidarat Charoenwut, owner of the page Beauty Investor, with over 144,000 followers, currently works at an asset management company. She hails from Surat Thani and moved to Bangkok for high school. She chose to study economics at Srinakharinwirot University, earning her first bachelor's degree.
Afterwards, she explored various roles—from brokerage at Nomura Phatthanasin Securities (now Krungsri Securities) to Financial Relationship Manager at UOB Bank. This experience revealed her passion for analysis and investing, prompting her to pursue a master's degree in Financial & Investment at the University of Exeter in the UK, graduating with Merit (equivalent to second-class honors in Thailand).
Upon returning to Thailand, Nikki worked at CIMB Thai Bank as an Investment Consultant and had the opportunity to serve as an analyst at the Bank of Thailand, gaining regulatory perspective previously unknown to her. She eventually returned to capital markets, working at Yuanta Securities, Principal Asset Management (research and investment strategy), and Siam Commercial Bank in product development for clients. Overall, Nikki has over 12 years of financial experience and holds various licenses, including
She started the Beauty Investor page during the Covid-19 pandemic amid widespread negative news, aiming to provide Thai people with accessible investment information based on institutional investor knowledge. Today, she does not view herself as a FinFlu and considers the page a hobby rather than a new career.
Explore more of Nikki - Thidarat's insights and knowledgehere.
Annabel - Rattanamat Kochanan, owner of the page Annabel - Your Wealth Architect, who has 247,000 followers, may be known internationally as Annabel Kochanan (or Annabel Gajanandana). She graduated with second-class honors in Political Science from Chulalongkorn University and earned an MSc in Management from the University of Wales, Swansea, UK. She began her career as a real estate agent in London before deciding to enter finance.
Returning to Thailand, she worked in SCB Private Banking's Wealth Management division, serving high-net-worth clients and obtaining related licenses. She then moved to ABN AMRO Bank in Singapore and LGT, a wealth management firm with country-specific licensing requirements (in Thailand, a securities company). Later, she worked at UBS Switzerland in Geneva.
Annabel shared that from 2012 to 2025, her career was intense with almost no personal life—meals interrupted by client calls and tracking opening hours of stock exchanges worldwide. Savings and severance from UBS's restructuring enabled her to start a Family Office managing clients' assets directly and launch her page. Regarding her licenses, compiled from the SEC and her disclosures, they include:
Explore more of Annabel - Rattanamat's insights and knowledgehere.
These are the journeys of these three accomplished women who, before becoming widely followed FinFluencers, endured rigorous study, passed demanding financial licensing exams, and learned to communicate complex financial concepts clearly to reach diverse audiences.
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