In an era where AI and financial tools are rapidly advancing, people still seek real human experience and communication, especially in the complex investment world that requires deep understanding. This explains why experts are increasingly sharing knowledge and experience through social media pages. Today, Thairath Money introduces three prominent female finance influencers in Thailand, delving into their educational paths, life turning points, and the financial licenses they have earned to reach their current status.
Bungkee - Narida Manasomjit, owner of the GEE Money & More page With over 154,000 followers, she currently serves as Director, Regional Wealth Management Solutions at ICHAM Pte. Ltd. in Singapore. Her primary role is managing Wealth clients—high-net-worth individuals—providing comprehensive financial advice and management including mutual funds, securities, insurance, and more.
Her journey began with various roles; at age 16, she worked part-time as a credit card salesperson, learning sales and direct client dealings. She chose to study Finance and Banking at Assumption University (ABAC) and later earned an MBA from Singapore Management University.
Bungkee started her finance career at KT Zmico Securities in the Equity Proprietary Trading department, then moved to Investment Banking as an analyst. She worked with multiple Thai organizations, including TMB Bank (now TMBThanachart Bank), Siam Commercial Bank, and Kasikornbank, eventually finding her niche in Wealth Management serving Private Bank and Affluent clients. During her time in Thailand, she obtained several licenses including:
She later moved to Singapore to join UOB Bank's Privilege Banking department, advancing to Director, Senior Client Advisor. With over nine years in banking, she specialized in Wealth Management including tax and succession planning. In Singapore, she holds multiple financial licenses under the Monetary Authority of Singapore (MAS), such as:
Learn more about Bungkee - Narida's insights and knowledgehere
Nikki - Thidarat Charoenwut, owner of the Beauty Investor page With over 144,000 followers, she currently works at an asset management company. Originally from Surat Thani, she moved to Bangkok for high school and enrolled in the Faculty of Economics at Srinakharinwirot University, earning her bachelor's degree.
She tried various roles, including working as a broker at Nomura Securities (now Krungsri Securities) and as a Financial Relationship Manager at UOB Bank. This was a turning point where she realized her passion for analysis and investing, prompting her to pursue a master's degree in Financial & Investment at the University of Exeter, graduating with Merit (equivalent to second-class honors).
Back in Thailand, she joined CIMB Thai Bank as an Investment Consultant and worked as an analyst at the Bank of Thailand, gaining regulatory insight. She then returned to capital markets, working with organizations including Yuanta Securities, Principal Asset Management (research and investment strategy), and Siam Commercial Bank in product development. With over 12 years in finance, Nikki holds several licenses:
She started the Beauty Investor page during Covid-19, aiming to provide accessible investment information based on institutional investor data. She does not consider herself a FinFlu and treats the page as a hobby rather than a new career.
Learn more about Nikki - Thidarat's ideas and knowledgehere
Annabel - Rattanamat Kochanan, owner of the Annabel - Your Wealth Architect page With 247,000 followers, she is also known internationally as Annabel Kochanan (or Annabel Gajanandana in some regions). She graduated with second-class honors in Political Science from Chulalongkorn University and earned an MSc in Management from University of Wales, Swansea in the UK. She began her career as a real estate broker in London before deciding to enter finance.
Returning to Thailand, she worked in SCB Private Banking in Wealth Management, serving high-net-worth clients, while obtaining relevant licenses. She later worked at ABN AMRO in Singapore and LGT, a wealth management firm with country-specific licensing differences (e.g., asset management licenses in Thailand), and then at UBS in Geneva, Switzerland.
Annabel shared that between 2012 and 2025 she endured an intense period with almost no personal life, constantly available for clients and monitoring stock markets across time zones. Using personal savings and funds from UBS during corporate restructuring, she shifted to Family Office work managing clients' assets directly and started her page. In response to frequent inquiries about her licenses, we compiled those from the SEC and her disclosures:
Learn more about Annabel - Rattanamat's insights and knowledgehere
These are the journeys of these three accomplished women who became influential finance figures (FinFlu). Their success is the result of continuous study, rigorous licensing exams, and learning to communicate complex financial concepts in simple terms to reach diverse audiences.
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