Amid global crypto market volatility in 2025, BINANCE TH by Gulf Binance, a leading digital asset provider in Thailand, achieved substantial growth, with user numbers increasing more than fourfold compared to the previous year and trading volume rising 5.5 times year-over-year (January-October 2025 compared to 2024).
Furthermore, the BINANCE TH app became the number one most downloaded crypto app in Thailand, reaching a peak market share of 60% in August 2025 and maintaining 45-46% during the final quarter of the year, according to Sensor Tower data.
Over the past year, Binance TH reached over 100,000 Thais through educational programs and nationwide field activities, including signing a memorandum of understanding with Thammasat University. It became the first digital asset platform in Thailand to partner with a national university to establish blockchain knowledge foundations for the new generation.
Nirun Fuattananuikul, Chief Executive Officer of Binance TH, stated, "Although the market has been volatile, this year has reinforced the strength of our strategy. Understanding and usage of digital assets have grown rapidly across all groups, from students to institutions. We see crypto becoming both a risk management tool and an increasingly accepted asset. Volatility is not the end but the beginning of a larger new cycle for 2026."
BINANCE TH succeeded by focusing on three core pillars.
1. Leading and Diverse Platform.
Offers more than 400 token types, the highest in the Thai market (data as of February 2024).
Includes the APEX Tokens category for early-stage high-potential tokens (with high risk), such as Zora, a platform for creative digital content on Base’s Layer 2.
The system maintains high stability with zero downtime throughout the year and an average system capacity usage of only 1.4%.
2. User-Centric Focus.
An AI Bot answers 67% of queries, and 87% of the remaining questions receive responses within 60 seconds.
Customer satisfaction scores exceed 90%, with ratings between 4 and 5 out of 5.
Competitive fees with five VIP levels; higher trading volumes lead to lower fees (VIP 5 starts at 75 million baht with a maker fee of only 0.025%).
High-level security with Passkey and Face Scan Withdrawal features.
3. New Features Enhancing Usability.
A redesigned homepage consolidates all key information in one place.
AI Sentiment analyzes market sentiment from social media.
Daily Insight provides a daily market overview summary.
Fear & Greed Index measures market fear or greed.
Easy Transfer allows crypto transfers via UID, email, or phone number without using long wallet addresses.
Token Rewards for BNB holders—holding tokens earns rewards.
Additionally, Binance TH expanded its ecosystem through strategic partnerships, announcing collaborations with Bitazza, Maxbit, and The Brooker Group to improve market liquidity and expand access to high-quality education for high net worth investors, marking a significant step in advancing Thailand’s digital asset market.
Dr. Korn Poonsirivong, Chief Strategy Officer and Director of BINANCE TH Academy, identified 2026 as a pivotal year driven by three main factors.
1. Clearer Global Regulations.
Under the Trump administration, the U.S. adopted clear pro-crypto policies by appointing crypto-friendly personnel to key positions, such as Paul Atkins as SEC Chair and Scott Bessent as Treasury Secretary.
The European Union enforced MiCA (Markets in Crypto-Assets) regulation covering all 27 countries by 2025.
Hong Kong passed stablecoin legislation requiring licensing.
Thailand is leading with initiatives like G-Token (digital government bonds), Tourist DigiPay, and a five-year capital gains tax exemption on digital asset sales.
2. Serious Institutional and Mainstream Adoption.
Bitcoin ETFs attracted the largest inflows ($20.3 billion year-to-date), surpassing even S&P 500 ETFs.
Major global banks including JPMorgan, Goldman Sachs, Citi, and Deutsche Bank have launched crypto-related services.
Global financial firms such as BlackRock, Fidelity, and Franklin Templeton are fully engaged in the crypto market.
3. Stablecoins, Tokenization, and Real-World Assets (RWA).
Stablecoins are becoming a core pillar of the digital financial system, with transaction volumes exceeding $3 trillion annually.
Companies like PayPal, Visa, Mastercard, and Stripe are developing stablecoin payment systems.
Tether and Circle (issuer of USDC) hold a combined $166 billion in U.S. Treasury bonds, comparable to a country like Norway.
Tokenization is transforming investment in real-world assets, including stocks, real estate, and rare items like wine, artwork, watches, and handbags—projected to be a $15+ trillion market by 2030.
Clearing processes that once took days are now completed within minutes.
"In 2026, digital assets will move from concept to practical use," Dr. Korn said. "We will see broader acceptance, clear regulations, and deep integration with financial systems, which will transform how Thai people interact with digital value."