In an era when Thai online sellers face continuously rising costs on foreign platforms, Pantip.com, the country's largest and oldest online community, has announced a partnership with ShopSCAPE, an Enterprise E-Commerce technology developer, to launch a new platform called “Pantip Mall Operated by ShopSCAPE” or simply called “Pantip Mall” to create a new Thai marketplace platform option for Thai entrepreneurs and consumers.
Pantip.com is an online community website (Online Community / Webboard) founded in 1996, developed and managed by Internet Marketing Co., Ltd.
In the booming social media era, Pantip serves as a central space for users to post questions, exchange opinions, and review a variety of products and services ranging from travel, restaurants, technology, finance, to lifestyle. This has become Pantip's hallmark, as its content is based on genuine user experiences, making it a vital source of information for Thai people before making decisions for a long time.
Pantip is now nearly 30 years old and is considered one of Thailand’s pioneering digital platforms, growing alongside the evolution of the Thai internet—from webboards to large communities. This collaboration marks a significant step in upgrading from Community-Based Content to full Community Commerce.
Apisilp Trungkanon, Chief Product Officer of Internet Marketing Co., Ltd., the developer of Pantip.com, revealed that over nearly 30 years, Pantip has acted like a 'trusted friend' that Thais turn to for real reviews and information before purchasing products.
“The launch of Pantip Mall with ShopSCAPE is a crucial step to evolve from a sharing community to a full-fledged 'Community Commerce' era. More important than the system itself is our intention to open 'opportunity spaces' for small entrepreneurs and quality Thai products often discussed in our forums, giving them accessible and fair storefronts. We aim to link the credibility of the Pantip community with a fair trading system to drive sustainable growth of Thailand’s grassroots economy on a Thai-owned platform.”
On the other hand, Niwat Chatavithayakul, Managing Director of Digital Worldwide Co., Ltd., developer of the Enterprise E-Commerce system “ShopSCAPE,” added that Pantip Mall was not created to compete with major players but as a sustainable and fair alternative. They intend to harness the power of the country’s No. 1 community as a tool to build trust, support quality Thai brands, and provide the flexibility entrepreneurs truly need.
The core concept of Pantip Mall is to combine the community’s credibility with a fair commercial system, opening space for Thai products, small entrepreneurs, and many quality brands already discussed on Pantip forums to have official storefronts and direct access to consumers. A key goal of Pantip Mall is to reduce dependence on foreign platforms and allow Thai sellers to grow on a Thai platform with a fee structure conducive to starting a business.
In this partnership, ShopSCAPE will operate and manage the entire Marketplace system, including platform infrastructure, technology, and store and customer experience management.
ShopSCAPE’s strength lies in developing E-Marketplace technology for retail organizations wanting to launch their own platforms without investing in full backend system development. The model is similar to publishers opening book stores on retail websites.
Therefore, Pantip Mall’s system will support key features such as AI Search & Recommendation allowing buyers to search products by typing prompts; integration with partners in Payment Gateway, Stock, Fulfillment, Logistics, and CRM; and systems designed to support Thai sellers of all sizes, from small-scale to established brands.
The launch of Pantip Mall reflects efforts to build sovereignty over their own platform amid the monopoly of foreign platforms, marking an important milestone for the Thai E-Commerce industry that all stakeholders should support.
The main challenge ahead is converting community power into actual sales and balancing content credibility with sustainable commerce. Pantip Mall is poised to be a key test case for the next era of Thai marketplaces.
Pantip Mall is scheduled to launch a Beta Version between April and May 2026 (for the first group of sellers and invited users), and full service starting June 2026, with an ongoing invitation for the first group of entrepreneurs to join the platform, co-design, and grow together as partners of a Thai platform.
Source Pantip
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