Isuzu brings a fleet of vehicles, featuring ISUZU D-MAX and ISUZU MU-X, to the Motor Expo 2025 under the concept JAPANESE QUALITY, expressing the precision of Japanese craftsmanship in every detail.
Mr. Takashi Hata, Managing Director of Tri Petch Isuzu Sales Co., Ltd., stated that at the 42nd Motor Expo 2025, Isuzu presents a booth under the concept THE ONE & ONLY AND JAPANESE QUALITY, reflecting the Japanese brand’s meticulous approach to both product quality and customer care before and after sales, in true Isuzu fashion.
This time, we are exhibiting a full range of vehicles, including standard models and special editions, led by the ISUZU D-MAX THE ONE & ONLY, the pickup truck of the future that carries over a trusted DNA spanning more than half a century, equipped with next-generation diesel engine technology.
- The latest ISUZU 2.2 Ddi MAXFORCE with an 8-speed automatic transmission emits the lowest carbon dioxide levels, making it environmentally friendly.
- ISUZU X-SERIES 2 HOT…2 HANDLE, bold and dynamic.
- MU-X THE NEXT PEAK, the new multipurpose passenger vehicle that elevates life to a new peak, featuring new STIFF FLEX shock absorber suspension for confident, superior driving performance.
Isuzu also offers fans the chance to see, for the first time in the world, the TOP SECRET X ISUZU D-MAX, a full custom modification of the ISUZU D-MAX Hi-Lander MAXFORCE by the renowned Japanese tuning house TOP SECRET.
Meanwhile, to thank all customers and reinforce the concept “ISUZU Trusted Buddy... Isuzu stands by you, stands by Thailand, as a good partner always supporting customers’ businesses,” Isuzu launches the year-end MAXFORCE BIG THANKS campaign, offering PT fuel cards to customers who purchase and receive any ISUZU D-MAX pickup or any MU-X multipurpose vehicle from 25 October to 30 December 2025, with a total value exceeding 38,700,900 baht, plus additional exclusive privileges for those interested in buying Isuzu vehicles during this period.
In addition, we introduce a new point accumulation program to upgrade benefits: ISUZU My-MEMBER, an exclusive privilege program developed to enhance customer experience through point collection and special benefits from Isuzu and many leading retailers, officially launching on 1 Dec 2025.