i-Motor Launches BREEZE, Establishing Itself as the Electric Motorcycle Brand That Understands Thai Users Best

i-Motor has launched BREEZE, its newest electric motorcycle model, setting itself as the leader in electric motorcycles that best understand Thai users.

Mr. Preecha Prasertthaworn, CEO of i-Motor Manufacturing Co., Ltd., the producer and distributor of i-Motor electric motorcycles, said the company's stance is to be the electric motorcycle brand that understands Thai users best. Their principle is to deliver high-quality, safe products equipped with practical technology for daily use at accessible prices.

This approach aims to drive a sustainable and confident transition from internal combustion engine vehicles to electric vehicles. The i-Motor BREEZE was developed to meet the needs of urban dwellers and first-time electric vehicle users who want a vehicle that is easy to operate, reliable, and provides peace of mind in terms of safety.

The i-Motor BREEZE stands out with internationally recognized safety standards that the company prioritizes, from structural design to certified lighting and braking systems. These certifications include UNR136 for battery safety, E-Mark, ECE R78 for braking systems, and ECE R53 for lighting installation. All these standards confirm BREEZE’s quality, assuring consumers that it is not just an affordable electric motorcycle but one tested and verified according to international standards.

A key feature highlighted by the company is the i-Start (NFC Unlock System), an intelligent digital key system allowing users to unlock and start the motorcycle simply by tapping a smart key card. This feature is designed to enhance rider convenience by reducing the hassle of finding keys and increasing security through quick, personalized authentication, offering a more advanced user experience than conventional motorcycles.

To accommodate diverse usage needs, BREEZE is available in two variants: the Breeze model equipped with an LFP (Lithium Iron Phosphate) battery, known for durability, long lifespan, and high safety, ideal for users seeking long-term reliability.

And the Breeze Lite model, which uses an NMC (Lithium Nickel Manganese Cobalt) battery offering higher energy density, lighter weight, and longer range per charge. This is suited for users seeking maximum agility and the convenience of removable batteries for external charging, such as in condominiums.

Mr. Preecha also announced i-Motor’s investment plan to expand charging infrastructure by installing fast-charging I-Charger stations (22.5A). More than 20 stations have been set up nationwide to alleviate charging issues and enhance convenience for consumers.

Additionally, the company confidently guarantees product durability by offering a 10-year structural warranty. This is attributed to manufacturing processes and quality control standards transferred from an OEM manufacturer with over 60 years of industry experience.

Regarding performance, BREEZE is designed to deliver a smooth, agile, and easily controlled riding experience on all road conditions. It addresses real urban user needs in acceleration, cornering, and navigating heavy traffic, ensuring riders feel comfort and confidence from the very first moment.

i-Motor will sell the BREEZE through authorized dealers nationwide. The launch price for the Breeze model is 64,000 baht, while the Breeze Lite is priced at 49,000 baht. The main difference between the two lies in the battery type used.

i-Motor plans to expand the BREEZE market to ASEAN countries, starting with markets where the company has previously tested products, such as the Philippines, Vietnam, and Sri Lanka, before expanding to other countries. Their strategic goal over the next three years is to become a trusted and reliable brand under the concept 'Reliability, not Liability.'

For those considering switching from gasoline to electric motorcycles, the transition is not just a trend but a decision for a better quality of life—cost savings, cleaner air, and a more enjoyable, easier riding experience. i-Motor BREEZE is ready to be your most confident and safest first step into the world of electric vehicles. Experience the effortless ride together starting today.