Hyundai to Showcase The SANTA FE XRT Concept at Motor Expo 2025

Hyundai is ready to showcase the concept car The SANTA FE XRT Concept at Motor Expo 2025, reaffirming its position as a leader in Mobility Solutions from South Korea.

Mr. Jae Kyu Jung, Chief Executive Officer of Hyundai Mobility (Thailand) Co., Ltd., said amid fierce competition in Thailand's automotive industry, including new market entrants, price wars, and the transition to electric vehicles, Hyundai sees this as an opportunity to shape the brand’s future direction. "We have never focused on short-term growth," he added.

"We are driven by a long-term vision based on quality, innovation, and sustainability. We are committed to delivering vehicles that meet all consumer needs, including electric vehicles (EV), hybrids, and high-quality internal combustion engine cars, while elevating safety technologies across all models to global standards. This aims to advance Hyundai’s role from a car manufacturer to a leader in smart, safe, and sustainable mobility solutions for Thai people."

Mr. Wallop Chalermwongsawet, Managing Director of Hyundai Mobility (Thailand) Co., Ltd., stated that at Motor Expo 2025, Hyundai will exhibit a complete range of vehicles on a grand scale, showcasing diversity to meet the driving lifestyles of the new generation. This reflects Hyundai’s commitment to developing vehicles for every journey.

The The SANTA FE XRT Concept is praised for addressing diverse needs of outdoor enthusiasts and inspiring a spirit of adventure. It is designed to be rugged and capable of confidently handling challenging terrains with ease, focusing on practical benefits.

Features include large off-road wheels and tires, a sturdy roof rack for cargo, and increased external storage space, embodying the versatile SUV spirit. It combines globally recognized performance with a design that enhances driver distinction under the concept 'Open for More Inspiration,' a new interpretation of freedom’s spirit, inspiring young drivers seeking strong design and technology for all routes.

Additionally, there are special offers under the Hyundai Deal SEOUL Good campaign—the ultimate Korean feel deal—offering low-interest rates starting at 0%, easy monthly payments of just 5,024 baht, and an extra 20,000 baht discount on selected Hyundai models booked at Motor Expo and Hyundai showrooms nationwide from 28 Nov 2025 GMT+7 to 10 Dec 2025 GMT+7, with vehicle delivery by 31 Dec 2025 GMT+7.