GWM launched a campaign guaranteeing parts availability within 7 days to build long-term customer confidence and accelerate its goal to become Thailand’s No. 1 Chinese car brand in after-sales service.
Wayne Zhou, Managing Director of GWM (Thailand), said that although Chinese cars have grown rapidly in Thailand, many consumers remain hesitant to own one due to experiences they have heard, seen among acquaintances, online, or even personally encountered, such as long waits for parts, uncertain repair times, and unreliable after-sales service.
To address these issues directly, GWM launched the '7-Day Parts Availability Guarantee' campaign, ensuring parts readiness within 7 days after customers confirm repair orders, demonstrating GWM’s effective parts management and prompt service, eliminating worries about long parts delays.
If customers receive parts later than the 7-day limit, they will be compensated with 4,500 GWM Points, redeemable for products and services via the GWM Application. This campaign applies to all GWM models and runs from 12 January to 31 December 2026.
Wayne Zhou added that GWM has continuously invested in after-sales service, from long-term engine warranties to parts guarantee campaigns, clearly reflecting GWM’s long-term vision and mission in Thailand.
He said, "We are committed to raising after-sales service quality, caring for customers who trust GWM as part of our family, and building confidence among Thai consumers who still have questions or concerns about owning Chinese cars through this 7-day parts availability guarantee."
Providing peace of mind in vehicle use without worries about long parts waits, GWM aims to maintain and improve after-sales service standards, preserve long-term customer trust, and strive to become the top Chinese car brand in after-sales service in Thailand, trusted by Thai people and growing sustainably alongside them.
Behind GWM’s success in Thailand is a strategy driven by listening to consumers—User-Centric—transforming customer feedback into real actions to develop products and services that precisely meet customer needs.
Especially emphasized is the continuous improvement of after-sales service experiences to support customers throughout ownership. GWM has continuously developed technician skills and standards, improved parts management for speed and accuracy, expanded standard body and paint repair centers, developed a used car platform, and enhanced effective vehicle issue feedback and resolution systems.
GWM also integrates work with partners nationwide to maintain quality service standards across all regions of Thailand, creating a seamless after-sales experience. This commitment aims to build trust and confidence in customers before and after owning a GWM vehicle.