Take a look at one of the key pillars of Thailand's automotive industry as Toyota opens its doors to showcase its "automotive workforce" production in Thailand with world-class quality.
After Thairath Online took everyone to see the Toyota Parts Center for the Asia Pacific region, or TPCAP, and Toyota service centers at the end of December 2025 (Touring TPCAP answers the question: "Why are Toyota parts available so quickly?". Toyota highlights after-sales service through "Toyota Service Centers" with uniform standards across Thailand.) Recently, we will also take you to the origins of Toyota's service through its interesting schools and training centers.
Mr. Supakorn Rattanawaraha, Senior Vice President of Toyota Motor Thailand Co., Ltd., said the company is not just producing and selling high-quality Toyota vehicles.
They are also committed to continuously enhancing and developing human resources, as measured by approximately 7,000 service personnel—or 30% of all staff—rotating through training at Toyota’s education and training centers to raise knowledge and skills to a uniform standard across the country.
Importantly, since the establishment of Toyota Automotive Technological College in 1998, it has contributed to producing over 4,000 quality personnel for Toyota dealers and the labor market—individuals who are part of producing high-quality vehicles recognized worldwide and skilled technicians who have continually served Thai customers to this day.
"I am confident that these achievements are not only a source of pride for Toyota Motor Thailand but also for all Thai people, as they represent a part of economic growth and the sustainable development of Thailand’s automotive industry, both in production and human resource development recognized internationally."
Many may have heard of Toyota Automotive Technological College (TATC), founded in 1998, located on Suwinthawong Road, Mueang District, Chachoengsao Province. It is a vocational educational institute accredited by the Ministry of Education.
This institution is a key pillar in systematically managing human resources to produce quality labor that meets the automotive industry's demand. Toyota emphasizes producing skilled technicians through two main channels.
1. Cooperation with the government: expanding long-term collaboration with the Office of the Vocational Education Commission through the T-TEP (Toyota Technical Education Program) since 1990, focusing on transferring modern technology and practical training in general automotive technology and body and paint technology.
The program features Toyota Team-GP, an e-Learning platform with the same standards used to train technicians at Toyota service centers worldwide, guaranteeing internship opportunities at dealerships that lead to employment for youth across the country.
2. Toyota Automotive Technological College: a specialized educational institution offering courses from vocational certificate (V.C.) to high vocational certificate (H.V.C.) in mechanical technology, automotive service technology, industrial body and paint technology, and electric vehicle technology. It graduates over 200 students annually and has produced over 4,000 quality personnel for Toyota dealers and the labor market since its founding in 1998.
A key highlight is learning in realistic simulated environments with clear career paths, including working with dealers or joining the JAPANESE TECHNICAL INTERNSHIP PROGRAM (JTIP) to work in Japan. It also collaborates with leading universities such as King Mongkut’s University of Technology Thonburi and Rajamangala University of Technology Krungthep to pursue bachelor's degrees in engineering.
Women Can Also Study Automotive Technology
Pakpirom Prompolmuang, a first-year dual vocational certificate student in automotive technology, told Thairath Online’s news team that she had previously studied automotive technology elsewhere and chose to continue her studies here because it is a large institution with immediate job prospects after graduation.
"I chose automotive technology because I like cars, especially sedans. At our school, there are eight female students, all interested and passionate about cars. Studying here gives me confidence that I will have a job after graduating."
The topics of reskilling and upskilling in personnel development are widely discussed today, but Toyota has been continuously developing capabilities and implementing these practices.
The Toyota Education and Training Center, where Toyota personnel receive training, is certified by Toyota Motor Corporation in Japan. Each year, 30% of service personnel—about 7,000 people—rotate through training to enhance knowledge and skills, ensuring that Toyota dealer personnel provide uniform service standards nationwide. The curriculum covers general automotive technology and body and paint technology, including courses such as:
Technician course
Automotive body repair course
Customer relations staff course
Parts staff course
Automotive paint repair course
Call center staff course
Service management course
Body and paint service management course
Additionally, courses support modern automotive technologies such as internal combustion engine (ICE) vehicles, hybrid electric vehicles (HEV), battery electric vehicles (BEV), and future technologies. Regular monitoring and assessments occur twice yearly to maintain personnel standards, supported by tools like the Fix It Right-AI (FIR-AI) system, which strengthens real-time support for dealers and customers.
At this point, it becomes clear why Toyota’s service is consistently standardized everywhere—because everyone undergoes the same training to ensure uniform standards nationwide.
This is why the Toyota Dealer Skills Contest exists, a competition showcasing service personnel skills for over four decades. It covers all service roles following the Toyota Trusted Service approach, first held in 1976, with over 1,200 participants annually from dealerships nationwide. The contest includes nine categories covering general customer service and body and paint services.
All of this is Toyota Trusted Services or the service experience that builds confidence and reassurance for customers from their first step as Toyota customers throughout their vehicle ownership.