OMODA & JAECOO emphasize after-sales service with sufficient spare parts stock coverage, focusing on customers as the key priority.
On 12 Feb 2026, Mr. Bill Zhang, Vice President of OMODA & JAECOO Thailand and AIMOGA, stated that their sales target for 2026 is 26,000 units. They began their success with the JAECOO 5 EV, which ranked as the top-registered SUV in January 2026.
This milestone marks the first step in sales success, beyond just customer trust in choosing OMODA & JAECOO. It reflects after-sales service that builds lasting customer confidence.
Mr. Theerapun Laongsri, Director of After-Sales Service at OMODA & JAECOO (Thailand), said that from extensive automotive industry experience, they clearly recognize that after-sales service is the heart of building customer trust.
The company therefore prioritizes continuous development and upgrading of service in all dimensions, including personnel standards, service procedures, parts management, tools and equipment, and facilities that meetstandardsset continuously by the company.
They aim to raise service standards to cover 80 locations by mid-2026, alongside planning a Body and Paint Certified program to certify standards of affiliated body and paint repair shops, enhancing confidence in quality and providing faster customer service.
Furthermore, they will advance comprehensive after-sales service standards focused on safety. OMODA & JAECOO have defined after-sales service standards based on five key pillars to ensure customers receive professional, quality service through core principles:
The first pillar is manpower: the company focuses on providing sufficient staff to meet demand, ensuring effective service delivery and comprehensive customer coverage.
The second pillar is service procedures: all service centers must follow the company's seven-step service process to ensure every customer receives consistent, high-quality service regardless of the center used.
The third pillar is parts management: emphasizing systematic and efficient management starting from planning and stocking all types of spare parts sufficiently and comprehensively to quickly, accurately, and continuously meet customer needs. The company recognizes that fast, reliable service is key to enhancing customer satisfaction and long-term trust.
The fourth pillar is tools and equipment: prioritizing readiness by requiring every service center to have all necessary tools and equipment per uniform standards and in accordance with company and manufacturer requirements to support efficient, accurate, and quality maintenance and technical problem-solving across the service network.
The fifth pillar is facilities that meetstandardsset by the company, from the moment customers enter until vehicle handover after service completion, to create a positive experience that builds confidence and maximum satisfaction.
"We are committed to developing after-sales service to meet growing sales. OMODA & JAECOO acknowledge the impact of spare parts delivery delays affecting vehicle use and customer confidence. The company has urgently and systematically addressed this by improving parts stock management, enhancing allocation and distribution through the nationwide dealer network to expedite delivery to customers, reflecting responsibility and serious efforts to raise after-sales service standards," the company said.
Additionally, the company has systematically planned accessory delivery to customers, aligned with operational procedures, providing items such as floor mats, vehicle user manuals, warranty books, and V2L equipment in sequence.
For Wall Charger installation, the company has begun work and will continue collaborating with dealers step-by-step, expecting completion by April 2026 to support customers in using electric vehicles correctly, safely, and according to company standards.
"By expanding the network and raising service center standards to the highest level, OMODA & JAECOO are committed to delivering peace of mind and the best experience, ensuring that every maintenance and repair step is handled professionally in all aspects," the company concluded.