The GWM ORA 5 has become the world's first car to win a major award at the London Design Awards with its Natural Aesthetics design concept, featuring smooth, curved lines.
According to GWM (Thailand), the brand is elevating itself to offer vehicles covering every energy type, meeting the needs of users worldwide under the concept All Scenarios – All Powertrains – All Users. It aims to become the most trusted Chinese car brand in Thailand and the leader in after-sales service among Chinese brands, through quality products, advanced technology, and attentive, transparent customer care.
Recently, the GWM ORA 5 made history by winning the top award in the automotive product design category at the 2025 London Design Awards, a widely recognized international design competition. This achievement reflects the power of the Natural Aesthetics concept, expressing the beauty of nature through flowing lines and balanced proportions of the ORA 5. Its distinctive design impressed global judges, making it the first mass-produced car worldwide to win the highest honor in this category, proudly showcasing GWM's design prowess on the international stage.
The London Design Awards is an international design competition organized by the International Awards Associate (IAA), an organization dedicated to promoting and recognizing creative works worldwide. Its goal is to honor outstanding design projects globally. The award is widely respected as a benchmark for excellence in design creativity across industries. The platform welcomes designers from all disciplines, emphasizing its role in elevating design talent to a truly global level.
Design Philosophy of the GWM ORA 5: Beauty Defining a New Trend
Behind this global success, the GWM ORA 5 embodies the design identity under the concept of Natural Aesthetics, a universal language connecting people across cultures. GWM's design team strives to create works that not only reflect current beauty trends
but define a new wave in the automotive industry through the Full-Curved Surface concept, employing smooth curves over the entire body instead of traditional hard straight industrial lines. The body lines draw inspiration from the Fibonacci curve, also known as the Golden Ratio, creating balance and beauty in all dimensions, whether in motion or at rest.
Revolutionizing automotive design toward aesthetics of fluidity and balance
The exterior design expresses the Full-Surface Fluid Sculpture concept with surfaces flowing like clouds and streams, converging gracefully at the rear like a waterfall. Aerodynamic principles shape the form to resemble moving liquid metal.
Using biomimetic techniques, the headlights are designed to resemble water droplets, while the taillights enhance the continuity of the vehicle's outline seamlessly. This reflects a nature-inspired design approach that softens the rigidity of traditional cars, creating a friendly, harmonious feeling with urban environments under the main concept Born from Nature, Thriving in the City.
Drawing inspiration from nature worldwide into a design perfectly suited for modern lifestyles
Design details also reflect inspirations from global nature, such as the Seine Grey body color, inspired by Claude Monet's works that convey the beauty of light and nature with dimensional gray-silver tones, and Aurora Green, inspired by the northern lights. This reinforces the Natural Aesthetics concept that blends art and nature seamlessly into automotive design.
The interior is designed under the Triple Moments of Time concept, carefully arranging light, color, and space to reflect natural lighting from morning to midnight. This transforms the cabin into a calm, relaxing retreat. The seats are ergonomically designed for Asian body types, using 3D mesh fabric, pure foam, and eco-friendly materials.
Thoughtful storage solutions and a large LED-lit vanity mirror also reflect a deep understanding of modern urban lifestyles in every detail. All these elements not only emphasize design precision but are key factors that helped the GWM ORA 5 win the top award at the London Design Awards.
This international design achievement, where the GWM ORA 5 became the first mass-produced car worldwide to win the top prize, highlights the ORA 5's distinctiveness as a vehicle developed under a design philosophy that blends natural beauty with modern innovation harmoniously.
It not only creates a unique identity but also raises automotive design standards to meet both aesthetic and practical needs in daily life. This reflects GWM's vision and capability to create globally recognized vehicles, offering Thai consumers a chance to experience the ORA 5's outstanding design up close, with its official launch in Thailand planned by March 2026.