Volvo is preparing to recall its Volvo EX30 electric vehicles in the future to replace battery modules, while aiming for 4% growth in new car sales by 2026.
On 25 Feb 2026 GMT+7, Mr. Chris Wells, Managing Director of Volvo Car Thailand and Malaysia, stated that Volvo has sent letters to 1,668 customers using Volvo EX30 electric vehicles informing them that they will need to have their batteries replaced free of charge in the future.
Meanwhile, for initial safety, Volvo has advised EX30 customers to limit battery charging to no more than 70% to avoid battery overheating, while working on solutions to address the issue. Once the replacement batteries arrive in Thailand, customers will be informed and the process will be expedited.
Mr. Chris said that the 2025 performance reflects the strength of their balanced vehicle lineup, as well as disciplined and efficient sales and after-sales operations. This was despite facing a highly competitive market and economic challenges impacting the automotive industry last year. They achieved a 9% market share in the premium vehicle segment and 20% in the premium electric vehicle (BEV) segment.
This demonstrates continued customer confidence in the Volvo brand in terms of safety, sustainability, and technology that meets targeted usage needs. For 2026, Volvo Car Thailand remains focused on sustainable growth by strengthening its premium electric vehicle product range.
They also aim to enhance the ownership experience through customer-centric services to ensure lasting customer satisfaction. The company has set growth targets for 2026, aiming for a 4% increase in new car sales and a 5% rise in Volvo Selekt certified used car sales.
For 2026, Volvo Car Thailand is advancing toward its goal of becoming a full electric vehicle manufacturer and seller in the future, with plug-in hybrids serving as a transitional option for customers moving toward full electric vehicle usage.
The year began with a free core computer upgrade service for Volvo EX90 customers, which started in February. This upgrade enhances the vehicle’s performance and processing power in terms of driving and safety, and enables ongoing software updates to improve efficiency in the future.
Additionally, the company plans to expand options for the Volvo EX90 to improve accessibility for those wishing to own a software-driven electric vehicle featuring true driving safety innovations. Another recently launched full electric model, the Volvo ES90, is expected to maintain strong sales momentum throughout the year, thanks to its outstanding range, striking design, advanced in-car technology, and most importantly, competitive pricing.
To further enhance service experience, Volvo Car Thailand plans to expand its official dealer network in both Bangkok and provinces, alongside expanding its comprehensive Volvo Certified Damage Repair Centres (VCDR) for body and paint repair, and working with partners to grow certified body and paint repair service centers.
The company also plans to broaden after-sales service coverage through a Hub and Spoke model to improve service accessibility and operational efficiency for customers. Plans include opening tire service centers to provide convenience and enhance the Volvo ownership experience.
These efforts also aim to reduce costs associated with vehicle ownership over its lifespan, aligning with Volvo Car Thailand’s strategy to deliver long-term value to customers, maintain customer loyalty, enhance ownership value, and reinforce its commitment to excellent service. Volvo Car Thailand is set to relaunch its National Service Campaign throughout 2026.