Hyundai Motor Asia Pacific announced the appointment of Yukonthorn Wisetsosin as ASEAN President, overseeing Indonesia, Thailand, the Philippines, Malaysia, and Vietnam to drive unified operations and elevate regional performance.
On 3 Mar 2026 GMT+7, Mr. Don Romano, President of Hyundai Motor Asia Pacific, stated the company appointed Ms. Yukonthorn Wisetsosin (Vicky) as ASEAN President effective 2 Mar 2026 GMT+7. She will be responsible for integrated management of Hyundai’s operations across ASEAN countries—Indonesia, Thailand, the Philippines, Malaysia, and Vietnam—and will report directly to Mr. Romano.
In her new role, Vicky will lead Hyundai’s integrated ASEAN organization, translating strategic direction from the Asia Pacific headquarters into unified regional operations, ensuring alignment and connectivity across all countries, and driving stable, sustainable growth throughout ASEAN.
As an ASEAN market expert with deep practical insights, she brings over 20 years of senior leadership experience in the automotive and consumer goods industries.
Most recently, as President of ASEAN Markets and Asia Pacific Distributor Markets at Ford, she played a key role in expanding business across multiple countries, strengthening operational networks, and sustaining growth in highly competitive regional markets.
"Vicky’s regional expertise, strong leadership potential, and deep understanding of ASEAN markets make her exceptionally qualified to lead Hyundai’s next phase of growth in this region. This appointment also reflects our commitment to advancing and supporting female leadership globally at Hyundai, alongside strengthening the organization for long-term sustainable growth," said Mr. Romano.
Ms. Yukonthorn said she is honored to join Hyundai Motor Asia Pacific and is excited to work with teams across ASEAN. Together, they will strengthen regional operations, accelerate organizational transformation aligned with industry directions, and create sustainable long-term value for customers and business partners.
This appointment underscores Hyundai Motor Asia Pacific’s commitment to enhancing integrated ASEAN operations, increasing management agility, and preparing for future changes to establish a foundation for sustainable growth and improve Hyundai’s competitive capabilities in the region over the long term.