Paint protection film (PPF) and window tint film continue to grow steadily in Thailand, especially for luxury and electric vehicle brands. XPEL has partnered with Autosociety to target the premium market in Thailand.
Mr. Thanabodi Jinwattanaporn, CEO of Autosociety Co., Ltd., said the competitive landscape and rapid growth of the window tint film market in Thailand, currently worth several billion baht, have shown strong growth in the past 2-3 years alongside the automotive industry, particularly the electric vehicle (EV) segment.
Meanwhile, consumers have become more aware and place greater importance on vehicle protection, leading to significant expansion and growth in the window tint and PPF markets. Recently, the company was officially appointed by XPEL, the world's number one paint protection film brand from the USA, as the distributor of XPEL window tint films in Thailand from 9 March 2026. We are confident that the business partnership between XPEL and Autosociety will energize and excite the window tint film market in the Asian region.
Mr. Chris West, Vice President for Asia Pacific at XPEL Inc., USA, said the company values this collaboration highly because, for XPEL, having the right partner is more important than anything else. Autosociety is considered a highly capable business partner for XPEL.
Especially the management team, who are truly committed and passionate about the quality of XPEL window tint films. This cooperation with Autosociety marks another important step for XPEL, which is confident that its global success and trust from luxury car brands worldwide
such as Land Rover, Porsche, and Tesla, which rely on XPEL's world-class production standards, will ensure success in the Thai market. Currently, in Thailand, leading car brands including Audi, Land Rover, and Lamborghini have already partnered with XPEL.
"Anyone involved in the supercar and hypercar scene or genuine car enthusiasts know that before a multi-million baht car even touches the road, the first thing every owner does is apply clear paint protection film (PPF). They look for a brand that can be the definitive choice, and since car lovers worldwide have voted XPEL as number one in their hearts, the name XPEL naturally resonates with Thai consumers," he said.
However, the announcement of the partnership between Autosociety and XPEL is just the beginning of a vision test. Autosociety's ultimate goal is to elevate Thailand's automotive film standards to international levels and enable Thai drivers to confidently access the world's number one film brand. Therefore, every marketing activity is more than just a product launch; it is about establishing a new standard and a turning point for Thailand's automotive film market.
Additionally, Autosociety has launched the XPEL PRIME ceramic window tint film lineup, renowned for top global heat rejection technology, featuring three models. Each model has unique strengths to meet the diverse needs of Thai drivers as follows:
1. XPEL PRIME XR PLUS is a premium window tint film for those seeking the highest heat rejection technology. It features Multi-Layer Nanoparticle innovation that blocks up to 98% of infrared (IR) heat radiation. Designed for supercars and luxury EVs, it offers crystal-clear visibility while providing exceptional heat rejection.
2. XPEL PRIME XR BLACK is a premium film for sports car enthusiasts who prefer a bold look. XR Black delivers a deep, custom black shade that appears luxurious and distinctive, providing high privacy from outside while maintaining clarity inside, along with premium heat rejection to keep the cabin cool.
3. XPEL PRIME AS is a premium window tint film considered the “hidden ace.” PRIME AS is positioned as a premium film accessible to many, especially new car dealerships, offering world-class quality and brand prestige.
Sold at prices affordable for showrooms and dealers, XPEL PRIME AS is a high-end (Premium Giveaway) window tint film that helps set a new standard for car brands aiming to provide the best to customers right from the showroom, enhancing customer satisfaction (CSI) and elevating the brand’s image.
XPEL PRIME AS features a Total Solar Energy Rejected (TSER) rate of up to 65% and UV Rejection (UVR) that protects skin and leather seats by blocking 99% of ultraviolet rays, equivalent to SPF 500, while offering a premium aesthetic tint.