GWM is preparing to invest an additional 10 billion baht in Thailand, moving forward to expand its network to 100 locations while upgrading after-sales services, aiming for 40% growth in 2026 with new vehicle sales reaching 25,000 units.
Wayne Zhou, Managing Director of GWM (Thailand), stated that the growth target for 2026 is set at 25,000 vehicle sales, representing approximately 40% growth from the previous year. The company will operate under four key strategies: product, marketing, sales, and after-sales service. This includes expanding the partner store network to 100 outlets nationwide to deliver excellent customer experiences and comprehensive service alongside offering world-class innovations.
GWM is also set to launch seven new vehicle models this year covering HEV, PHEV, BEV, and diesel engines to meet diverse lifestyles with a user-centric approach. A highlight is the GWM ORA 5, an SUV-B segment vehicle available in both EV for modern urban living and HEV versions using new-generation hybrid technology, providing efficient performance and energy use.
Additionally, plans include launching one more product under the WEY brand by the end of this year and two more models in 2027 to reinforce commitment to the luxury car market. WEY Exclusive Showrooms will be established in key locations across the country, operating separately from the general GWM showrooms.
Meanwhile, GWM has introduced a Technology Showcase that gathers innovations across five powertrain types designed for future mobility, including:
1. Internal Combustion Engines (ICE) featuring a powerful and smooth V6 Powertrain designed for heavy-duty and full off-road capability, a 3.0T turbo diesel engine balancing power and fuel efficiency, and a 2.4T diesel engine known for durability and high torque, backed by a top-quality warranty of up to 1 million kilometers.
2. Hybrid engines including the H8 Boxer Engine which lowers the center of gravity for increased stability, the Hi4 – Chassis intelligent four-wheel-drive system that seamlessly integrates electric motors with the engine, and new-generation 2.0T and 1.5T hybrid engines focused on energy efficiency with enhanced performance.
3. Battery Electric Vehicles (BEV) featuring the Good Cat motor for smooth, agile urban driving and the ORA 07 motor offering sporty power with efficient energy management for long-distance travel.
4. Hydrogen Fuel Cell technology presenting a clean energy Fuel Cell Engine that converts hydrogen into electricity, emitting only water vapor. Lastly, the high-end SOUO Motorcycle reflects GWM’s engineering capabilities with premium design and high-performance engines for a superior riding experience.
So far, GWM (Thailand) has invested over 20 billion baht in the country and plans an additional 10 billion baht investment to build a solid foundation for business operations and a comprehensive automotive ecosystem.
By the end of 2025, GWM had cumulative sales in Thailand totaling 53,619 units, setting a record high with 18,096 units sold last year—a 146% increase—reinforcing its goal to be The Most Trusted Chinese Brand in Thailand.
Wayne Zhou added that GWM (Thailand)’s goal this year is not just sales growth but building a brand that Thai customers can trust long-term. He emphasized the company’s commitment to a stable, strong, and continuous presence in Thailand through quality products and advanced automotive technology.
He noted that the company conducts business transparently and attentively supports customers at every step. A concrete success reflecting customer trust is the rapid delivery of 10,000 units of the GWM TANK 300 Diesel.
Therefore, the 2026 operational strategy is comprehensive, covering the introduction of products tailored to Thai users under a Multi-powertrain strategy, nationwide network expansion, and business diversification.
This new business model will drive growth and elevate after-sales service standards to create positive experiences and confidence among Thai users, laying a solid foundation for GWM’s sustained growth in the Thai market.