Mercedes-Benz Thailand has introduced the new electric CLA, its first 100% electric vehicle model of 2026, certified as “Car of the Year 2026” and awarded a 5-star safety rating by EURO NCAP. They invite all Thai automotive enthusiasts to celebrate 140 years of automotive innovation with the special “140 Years of Innovation Offer” at the 47th Bangkok International Motor Show (Motor Show 2026) held at IMPACT Challenger Hall 2, Muang Thong Thani, from 25 March to 5 April 2026.
Christian Schell, CEO and Managing Director of Mercedes-Benz Thailand, said, “At Motor Show 2026, we aim to make the Mercedes-Benz booth a destination for all automotive lovers. This year marks the 140th anniversary of automotive innovation since Carl Benz created the world’s first car in 1886, a milestone that revolutionized transportation. Mercedes-Benz is celebrating globally with the '140 Years, 140 Places' campaign, showcasing flagship models like 'The new S-Class' traveling to 140 locations worldwide, covering over 50,000 kilometers across six continents. This journey will come to Thailand in May.”
Additionally, Mercedes-Benz has partnered with TTC Motor Co., Ltd., a dealership, to launch the first Mercedes-Benz Classic Partner center in Asia by 2026. This center will serve as a hub and platform where classic Mercedes-Benz experts inspect vintage cars and issue official certificates confirming they meet Mercedes-Benz’s global classic car standards. This underscores the timeless value of Mercedes-Benz vehicles reflected in every car they produce. Today, Mercedes-Benz Thailand not only honors its heritage but also drives the industry into the future by unveiling The all-new electric CLA, announcing its first official price in Thailand after its global world premiere and first domestic reveal in 2025.
At Motor Show 2026, Mercedes-Benz debuted The all-new electric CLA, one of the brand’s most advanced vehicles, entering Thailand’s electric car market with the locally assembled "Mercedes-Benz CLA 250+ electric" priced at 2,290,000 baht. The 100% electric car features the longest driving range in the Compact Car segment, equipped with an 800V, 85 kWh battery delivering a maximum range of 792 kilometers per full charge according to WLTP standards. It supports DC fast charging up to 320 kW, allowing a 10-minute full-power charge to add 325 kilometers of electric range. It also includes the latest Mercedes-Benz Operating System (MB.OS), integrating AI technology via MBUX Virtual Assistance, supporting global applications such as ChatGPT, Gemini, Google Maps, Microsoft Bing, Microsoft Teams, Webex, Zoom, and more. The vehicle comes with 5G LTE internet access offering unlimited high-speed connectivity for three years, enabling full access to technology and entertainment.
With the launch of The all-new electric CLA, Mercedes-Benz has also developed the CLA Community, a new lifestyle platform encompassing sports activities such as the City Run "The Urban Performance by The all-new electric CLA" and the ongoing annual MercedesTrophy golf tournament. The community also features music events, highlighted by a live performance from artist Rejizz debuting a new song at Motor Show 2026, and a collaboration with the brand BWB (BitchWithBrain), co-founded by influencer GoyNattyDream, including Koi Aratchaporn, Natty Nantanat, and Dream Apichaya. They introduced two special lipstick collections: BWB Friendly Matte Lip Cream in FIRECRACKER RED and BWB Plumping Lip Glass in SPOTLIGHT TAKER.
This year, Mercedes-Benz Thailand plans to expand its infrastructure for 100% electric vehicles by installing charging stations in luxury lifestyle locations and upgrading charging facilities at over 12 partner hotels. This initiative aims to provide confidence and convenience to customers who own Mercedes-Benz electric vehicles.
Join Mercedes-Benz in celebrating 140 years of automotive innovation at the 47th Bangkok International Motor Show (Motor Show 2026) at IMPACT Challenger Hall 2, Muang Thong Thani, from 25 March to 5 April 2026. Take advantage of the special “140 Years of Innovation Offer,” which includes models such as the C 350 e AMG Dynamic (Night Package), E 350 e AMG Dynamic, and GLC 350 e 4MATIC AMG Dynamic with discounts up to 590,000 baht or choose the 140th anniversary celebration package that includes:
One-year Mercedes-Benz Protection first-class insurance.
Four-year extended vehicle warranty program (MBSP Extra Guarantee).
0% interest rate for 72 months.