Motor Show 2026 kicked off with great excitement as car lovers crowded the Toyota booth to see the real-life Land Cruiser FJ.
On 25 Mar 2026 GMT+7, reporters observed that on the first day the Motor Show 2026 opened to the public,at the boothof Toyota, there was overwhelming interest, especially in the star attraction—the Toyota Land Cruiser FJ. Launched recently on 21 Mar 2026 GMT+7, it became a key highlight that drew numerous visitors with its distinctive design and the strong, rugged image typical of a Land Cruiser.
This enthusiastic response reflects customers’ confidence in the brand’s quality, durability, and long-recognized performance, reinforcing the Land Cruiser FJ’s status as a practical and standout vehicle, even amid the rising trend of electric vehicles (EVs).
The Toyota Land Cruiser FJ is the first Land Cruiser model to be fully manufactured outside Japan, with an initial investment exceeding 5.2 billion baht. Thailand has been entrusted as the main production base, using locally made parts up to 84%. Plans include exporting over 40,000 units annually to about 60 countries worldwide, covering markets in Asia, the Middle East, Africa, Latin America, and even Japan. Read the full story here.The Toyota Land Cruiser FJ is made in Thailand by Thai craftsmanship and exported to 60 countries around the world.
The Land Cruiser FJ features a Body On Frame structure, based on the Hilux Champ SSWB platform, upgraded with a reinforced rear frame for enhanced safety and driving performance to meet LAND CRUISER standards. It offers confidence with a suspension system, brakes, and steering designed for off-road driving across all rugged terrains, delivering agility in every situation. Read the specifications of the Toyota FJ here.The Toyota Land Cruiser FJ 2026 was launched at a price of 1.2 million baht in Thailand, featuring a fully retuned 2.7-liter gasoline engine.