Over the past 30 years, since its inception, Rama 3 Group Holding has been appointed as one of the Honda car dealers, accumulating extensive experience and expertise in the automotive industry. It has continuously expanded its branch network, becoming a Honda dealer network covering key economic areas throughout Bangkok and its vicinity, including branches at Phra Pradaeng, Dao Khanong, Sathupradit, Bang Kho Laem, Hua Lamphong, and Samrong, with sales exceeding 150,000 units.
During Thailand's economic boom, cars became highly popular, and Rama 3 Group Holding became a preferred dealer chosen by customers, recognized for its sales standards, service quality, and customer satisfaction. This reputation allowed the company to win various awards at both national and Asian levels.
Rama 3 Group Holding has continuously expanded its automotive business to build a more comprehensive service system by adding OK Garage, a standard vehicle maintenance and care center, and CHIC Car Rent, a car rental service catering to both individual and corporate customers. Additionally, it has extended its automotive industry business with premium used car sales under the CAR-X brand, insurance brokerage as Rama 3 Group Insurance, and incorporated Digital Service technology to enhance convenience, speed, and elevate customer experience in all dimensions.
As the world moves toward clean energy, Rama 3 Group Holding sees an opportunity to expand into the electric vehicle market by becoming a dealer for two EV brands: GWM under the name GWM Motor Mall Rama 2 and Changan (Deepal) under the name R3 EViq Ramindra.
Rama 3 Group Holding has announced a significant corporate image transformation to become a comprehensive leader in the Automotive Ecosystem, elevating the standards of premium car dealership business with superior innovation and service to meet all future automotive needs.
"In the past, Rama 3 Group Holding has been widely trusted and recognized as a stable and familiar brand. However, to meet new target groups and reflect the organization’s future direction, we saw the need to enhance our image with 'the power of innovation.' This transition to 'R3 Autosphere' is not abandoning our foundation but integrating our long-standing expertise into a contemporary new look to lead the automotive sector, ready to meet all current demands," said Kiat Tangtrongsak, CEO of R3 Autosphere.
For the corporate image upgrade under the name 'R3 Autosphere,' the company has set the following main strategic objectives:
1. Revive brand awareness (BRAND AWARENESS REVIVAL)
2. Establish a clear new brand positioning and differentiation (CLEAR BRAND POSITIONING & DIFFERENTIATION)
3. Strategically expand customer reach with approaches suited to target groups (STRATEGIC CUSTOMER EXPANSION)
4. Maintain consistent and concrete corporate communication (CONSISTENT CORPORATE COMMUNICATION)
5. Build intergenerational brand relationships (INTERGENERATIONAL BRAND RELATIONSHIP)
6. Strengthen the brand’s emotional value (STRENGTHEN BRAND’S EMOTIONAL VALUE)
7. Sustain service quality for more than 150,000 customers
These strategies aim to expand the young generation customer base while enhancing after-sales service by creating added value to transform satisfaction into lasting brand trust, expected to significantly drive business growth.
"We believe this new journey promises that we will not remain stagnant, ensuring R3 Autosphere remains an elegant leader in the comprehensive automotive world by advancing to a nationwide network offering multiple car brands, high-standard service centers and body shops, car rentals and business solutions, a community for car enthusiasts, and future mobility technology—all seamlessly connected to make vehicle ownership easy and elevate satisfaction for consumers of all generations," Kiat added.
With extensive experience as a leading dealer, Rama 3 Group Holding reinforces its excellence with quality awards from Honda Automobile (Thailand) Co., Ltd., along with trust from business partners that continuously drive success, reflecting internationally recognized operational and customer service standards.
1. Sales Performance Awards: Top Sales in Bangkok and metropolitan area in 2022
2. Skill and Service Awards (Honda Skill Contest): Employees competed nationwide, winning first place in Body and Paint Service Advisor in 2025, as well as gold medals and commendations in parts and technician categories.
3. Business Partner Awards (Finance & Insurance): Best Dealer Award (May 2025) from Honda Auto Insurance Broker and Honda Leasing, including Best Sales Performance and Best Insurance Renewal awards.
4. Awards from the 2024 Dealer Conference confirming excellence in sales and service standards.
5. Corporate Awards: Thailand Top Company Awards in the automotive retail industry group, confirming the company's organizational strength.
The new image transformation to R3 Autosphere marks a breakthrough beyond previous limits to elegantly reach younger generations. It focuses on building trust through after-sales services rich in value and innovation that meets future needs. This approach not only broadens the customer base across generations but also reinforces Rama 3 Group Holding’s position as a leader ready to drive sustainable and strong business growth.