Mazda revealed its first major success stepping fully into Thailand’s electric vehicle era. The All-Electric Mazda6e has generated intense enthusiasm, resulting in total bookings of over 2,100 units across all models at the Motor Show halfway through the event. Priced at 1,169,000 baht, the newly introduced crossover electric SUV, The All-New Mazda CX-6e, making its ASEAN premiere with plans for official launch this year, also attracted heavy customer interest throughout the day.
. . .Mazda is running special campaigns offering numerous deals on electric vehicles and all Mazda models, drawing strong customer interest all day. Those interested can view the vehicles in person at the Motor Show at IMPACT Muang Thong Thani or find more information at www.mazda.co.th.
Theer Peempongphan, President and CEO of Mazda Sales Thailand, said, “Mazda sincerely thanks everyone for the overwhelming response to The All-Electric Mazda6e, Mazda’s first electric vehicle in Thailand, from both media channels and customers. Although this is an electric car, it fully retains Mazda’s brand identity, like all Mazda models, especially embodying the Jinba Ittai philosophy trusted worldwide. Coupled with Mazda’s 75 years of customer care expertise in Thailand, we believe this electric vehicle meets customer needs and eases concerns about switching to electric cars. We deeply appreciate this strong support and look forward to delivering this vehicle to all customers, confident it will provide a joyful driving experience.”
Additionally, Mr. Theer shared further details about Mazda6e’s business strategy and plans as follows.
The Importance of Mazda 6e in Mazda’s Business Plan in Thailand
Mazda 6e is the first BEV electric vehicle in Thailand that offers customers an alternative energy option, following the Multi-solution approach to strengthen Mazda’s lineup. Mazda believes that after launching this model, it will regain its position as a leader in automotive technology.
Mazda’s Unique Brand Identity
This electric vehicle fully preserves Mazda’s brand identity in all aspects, including design, driving performance, safety technologies, and comfort features. Therefore, although it is an electric car, it retains the DNA characteristic of other Mazda models.
Mazda 6e’s Market Position
Mazda believes The All-Electric Mazda6e will attract a new generation of customers seeking fresh experiences from electric vehicles, especially those who trust Japanese car brands. Mazda delivers new value by combining powerful driving performance with distinctive design and Mazda’s unique DNA to customers in Thailand.
Strengths Driving Mazda’s Electric Vehicle Success Amidst Intense Competition
Mazda has thoroughly prepared to build confidence among Thai customers, covering development that retains Mazda’s distinctiveness. Additionally, Mazda benefits from extensive experience providing comprehensive customer care in Thailand, understanding customer needs, and maintaining nationwide showrooms, service centers, body and paint repair centers, plus an efficient parts distribution and inventory system. With these strengths, Mazda is confident this model will succeed in the Thai market and meet customer demands effectively.
Mazda’s Product Strategy in Thailand
Mazda plans to launch five electric vehicles of various types between 2025 and 2027 to meet diverse customer needs: two BEV electric vehicles, one PHEV, and two HEVs. The Mazda 6e is the first model launched, followed by another electric crossover SUV expected in 2026. In other words, Mazda is moving full steam ahead to provide vehicle options to customers in Thailand.
At this Motor Show, all Mazda models continue to receive strong responses, including passenger cars Mazda2 and Mazda3, crossover SUVs CX-3, CX-30, CX-5, CX-8, and the BT-50. Other models also saw steady visitor interest throughout the day, resulting in 2,100 bookings within just seven days. The All-Electric Mazda6e crossover SUV, presented for the first time in ASEAN at this event, also attracted significant attention. Mazda plans to officially launch it by the end of 2026.
Those interested in electric vehicles and all Mazda models can visit the 2026 Motor Show at IMPACT Muang Thong Thani until 5 April 2026 or contact Mazda dealers nationwide. The offers include:
Mazda6e
1.78% interest rate
Mazda Premium Insurance comprehensive coverage
Home Charger from ABB, Switzerland, with free nationwide installation
Mazda Connectivity system for 5 years
Electric Mazda Ultimate Service (e-MUS) eight-year electric vehicle care and protection program, including:
Up to 8 years or 160,000 kilometers vehicle quality warranty
Electric Mazda Care maintenance package for 8 years or 160,000 kilometers
Lithium-ion battery protection up to 8 years or 160,000 kilometers
24-hour emergency roadside assistance for 8 years or 160,000 kilometers
Additionally, Mazda offers booking deals on all other Mazda models, including discounts up to 130,000 baht, interest rates as low as 0% for up to 60 months, first-class insurance, Mazda Ultimate Service (MUS) coverage up to 7 years, extended quality warranty to 5 years or 150,000 km, exclusive Mazda premium gifts, and Mazda Family customers receive fuel cards worth 20,000 baht.
Mazda innovates vehicles under the Multi-solution approach to provide diverse energy options, delivering joyful driving and lifestyle experiences to customers while striving for sustainability—Mazda’s long-standing commitment for today and future generations.