RIDDARA electric pickup truck bookings at Motor Show 2026 have surpassed 1,000 units.
GEELY RIDDARA made a significant impact at the Bangkok International Motor Show 2026 by accumulating over 1,000 bookings within just five days from the public opening, reflecting overwhelming enthusiasm from Thai consumers.
This achievement cements RIDDARA’s status as one of the standout brands of the event this year. The success not only breaks the brand’s booking records but also clearly signals the Thai pickup market’s transition from combustion engines to new energy vehicles (NEV pickups).
At the event, RIDDARA attracted strong interest from commercial users and SME operators across various sectors, including retail, wholesale, construction, and logistics, who are seeking new options to reduce long-term operational costs.
A key driver behind the continued booking surge is the significantly low operating cost. RIDDARA averages about 0.8–1 baht per kilometer, which is only 20% of the typical diesel pickup’s cost of around 4 baht per kilometer. For users traveling an average of 200 kilometers daily, this translates into savings of 16,000–18,000 baht per month.
Additionally, the ECON model, offered as a 4-door pickup, starts at just 739,000 baht, making new energy pickups more accessible and providing excellent value compared to similarly classed pickups.
With this competitive pricing structure, RIDDARA is priced lower than many diesel pickups and approximately half the price of future new energy pickups from market-leading brands, making it a highly cost-effective choice for both general users and businesses.
Self Serve Fuel Service Mom Luang Peektong Thongyai, CEO, together with Mr. Suchat Ramas, Director-General, and Mr. Piman Poolsri, Deputy CEO for Retail Business at PTT Oil and Retail Business Public Company Limited (OR), officially launched the Self Serve fueling service at PTT Station. This digital-era innovation focuses on delivering value through an Easy & Smart concept, allowing consumers to fully control their fueling process, catering to those who prioritize speed and savings.
Mom Luang Peektong revealed that PTT Station is committed to developing service innovations to enhance fueling experiences in line with digital lifestyle trends. The Self Serve service is designed to improve station space management and reduce customer wait times, especially during peak hours or high traffic periods.
This service not only increases convenience but also offers an immediate discount of 0.40 baht per liter on all fuel types, including alternative energies like E20. This demonstrates OR’s leadership in providing modern and accessible energy solutions.
PTT Station’s Self Serve service features three key attributes:
1. Maximum cost efficiency: Special discount of 0.40 baht per liter on all fuel types with no minimum purchase requirement.
2. Convenience and speed: Simple operation through the blueplus+ app allows users to refuel and continue their journey immediately.
3. Smart innovation: Integration of secure digital payment systems via credit and debit cards, along with automatic accumulation of blueplus+ points based on actual spending after discounts.
Currently, OR has launched Self Serve at several stations and plans to expand to over 50 stations by March 2026. Interested customers can check participating stations via the blueplus+ app or PTT Station’s Facebook page and contact the 24-hour Contact Center at 1365 or 02-239-9997 for more information.