Nissan has launched the production line for The All-New NISSAN KICKS e-POWER in Thailand, emphasizing its role as a manufacturing center in ASEAN with a newly upgraded production line and local e-POWER vehicle production.
On 3 Apr 2026, Mr. Shohei Yamazaki, Chairman of the Executive Committee for Japan/ASEAN and AF at Nissan Motor Co., Ltd., stated that Nissan has operated in Thailand for over 73 years and remains committed to product development and enhancing manufacturing capabilities to continuously meet customer needs.
Today marks another important milestone with the start of production for The All-New NISSAN KICKS e-POWER, reflecting the expertise and capability of Thai automotive production, delivering Japanese-standard quality vehicles effectively to drivers.
The New NISSAN KICKS e-POWER is the latest compact SUV model, recently unveiled at the 47th Bangkok International Motor Show as part of Nissan's strategy to offer vehicles equipped with its exclusive e-POWER technology.
The new NISSAN KICKS e-POWER features a sleek, agile design, equipped with the e-POWER engine and the intelligent ProPILOT driver assistance system, promising an impressive and enjoyable driving experience on every journey.
At the event, Mr. Shohei Yamazaki, Chairman of the Executive Committee for Japan/ASEAN and AFL at Nissan Motor Co., Ltd., and Toshihiro Fujiki, Corporate Executive of Global Aftersales at Nissan Motor Co., Ltd. Japan, and former Chairman of Nissan ASEAN and Nissan Thailand, were honored guests.
Also present were key partners from the Siam Motors Group, including Dr. Pornthep Pornprapha, Chairman of Siam Motors Group, and Mr. Prakasit Pornprapha, Managing Director, along with senior executives from Nissan Thailand and Siam Motors Group attending the event.