Fans who have waited a long time immediately reserved the Toyota Land Cruiser FJ even without seeing the actual car, reflecting the highest level of brand loyalty to the Land Cruiser family.
Mr. Supakorn Rattanaworaha, Senior Vice President of Toyota Motor Thailand Co., Ltd., revealed that the Toyota Land Cruiser FJ is a great phenomenon for them, with reservation targets being broken as early as the first week. Currently, the reservation speed is very high.
At the 2026 Motor Show, reservations for the Land Cruiser FJ exceeded 400 units as of 31 Mar 2026 GMT+7. Nationwide reservations have reached as high as 800 units.
"Currently, provincial showrooms do not yet have the Land Cruiser FJ for customers to see, but many customers have decided to reserve immediately despite not seeing the actual car or knowing the price, reflecting strong confidence and brand loyalty to the Land Cruiser family."
However, they expect that by the end of the 2026 Motor Show, Land Cruiser FJ reservations will reach between 700 and 800 units. This success reflects a large group of customers waiting for a distinctive and reliable vehicle at a reasonable price. They are ready to start delivering cars to customers from May 2026 GMT+7 onward.
Mr. Natthanon Srinivet, Assistant Senior Vice President of Toyota Motor Thailand Co., Ltd., added that the campaign for the Toyota Land Cruiser FJ has been very enjoyable. Their research found that 70-80% of customers intend to customize the vehicle further, with additional budgets possibly exceeding 50,000 baht.
Therefore, they designed packages including accessory kits. Usually, when customers choose between insurance and accessories, most choose insurance. However, for the FJ, 30% of customers selected the accessory package, reflecting that the campaign design tailored to a unique lifestyle group has been highly effective.
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