Toyotas Nationwide Car Reservations Reach 28,580 Units with Same Campaign as Motor Show 2026

TOYOTA revealed that nationwide car reservations have reached 28,580 units after using the same campaign as Motor Show 2026, with 15,750 units reserved during the event itself.

On 8 Apr 2026 GMT+7, Mr. Supakorn Rattanaworaha, Senior Executive Vice President of Toyota Motor Thailand Co., Ltd. (TOYOTA), stated that the total number of Toyota car reservations at Motor Show 2026, held from 23 March to 5 April 2026, reached 15,750 units, led by

1. TOYOTA ATIV with 3,982 units.

2. TOYOTA HILUX, including Hilux TRAVO, Hilux REVO, and Hilux CHAMP, totaling 3,407 units.

3. TOYOTA Yaris Cross with 3,115 units.

Hybrid vehicles remained popular, making up 6,821 units or 43.3% of the reservations at the event. The new LAND CRUISER FJ model also remained popular, with over 700 units reserved during the show.

Meanwhile, Toyota offered the same campaign as Motor Show 2026 to customers who reserved cars through dealers nationwide, resulting in total nationwide reservations during the same period reaching 28,580 units.

Highlights from the total nationwide reservations of 28,580 units include:

Commercial vehicles

• HILUX pickup trucks totaled 8,468 units, accounting for 29.6%.
• FORTUNER totaled 1,463 units, accounting for 5.1%.
• LAND CRUISER FJ totaled 920 units, or 3.2% of total reservations, including pre-launch reservations before the showroom debut in May.

Passenger vehicles

• ATIV totaled 7,427 units, representing 26%.
• YARIS CROSS totaled4,678units, accounting for 16.4%.
• COROLLA CROSS totaled 2,641 units, or 9.2%.
• bZ4X totaled 539 units, representing 1.9% of total reservations.All combined.

Additionally, the Lexus brand exceeded expectations with 141 total reservations, scheduled for delivery after the Songkran festival. The top-selling models were:

• The New Lexus IS with 51 units.
• The New All Electric Lexus RZ with 39 units.
• Lexus LM with 27 units.

"Toyota thanks all customers for their trust and confidence in our products and comprehensive services. The Toyota car reservation figures reflect the acceptance from Thai customers of our reliable products,includinga diverse range of products that meet every customer's needs under the Multi-Pathway strategy, alongside a comprehensive service network and sustainable after-sales services in all dimensions."

To assure the large number of Toyota customers who made reservations, Toyota collaborated with TLT and partner finance companies to offer a flexible, fast approval campaign to facilitate vehicle ownership, meeting the needs of all key customer groups for every Toyota model, with deliveries ongoing immediately except for LAND CRUISER FJ, which will be delivered starting in May.

Furthermore, Toyota strives to build customer confidence and satisfaction by enhancing its comprehensive services under the TOYOTA TRUSTED SERVICE concept, ensuring customers feel secure and confident throughout their ownership experience.