Jannapa Saisamon, Chief Executive Officer of Techno Cell (Fray) Co., Ltd., an importer and distributor of Lamina automotive and building window films, received the Thailand TOP CEO 2025 award from Mr. Abhisit Vejjajiva, chairman of the 2025 Asia CEO Summit & Award Ceremony. The event was organized by Influential Brand Company from Singapore and NEO Target Co., Ltd. from Thailand at the Eastin Grand Hotel Phayathai.
Influential Brand Company from Singapore is an organization with extensive expertise in business knowledge and brand building across Asia, headquartered in Singapore. Meanwhile, NEO Target Co., Ltd. from Thailand is a consultant specializing in brand communication and corporate image. Together, they organized the announcement of the top outstanding executives of 2025.
The Thailand TOP CEO 2025 award was presented to four leading CEOs from Thailand and Asia. It honors executives who demonstrate exceptional management skills, continuous innovation, broad vision, and the ability to drive significant organizational transformation. It also recognizes their commitment to developing personnel capabilities to strengthen the business for stable and sustainable growth.
Jannapa stated that in today’s volatile business environment, the most crucial traits for new-generation leaders are flexibility and rapid adaptability. Amid economic challenges, smart budget management and enhancing efficiency in all processes serve as fundamental pillars for organizational survival. At the same time, effectively applying digital technology and artificial intelligence (AI) is key to maintaining a competitive edge.
Beyond technology, people management remains a core focus. This includes recruiting and developing talented personnel and building strong relationships with all stakeholders. Crucially, in times of global uncertainty, maintaining composure is essential for leaders to make sharp and accurate decisions.
This achievement is not only a source of pride for the company but also the result of collaboration with business partners, customers, and media supporters. This prestigious award will be a vital motivation for continuous self-improvement to deliver the best value to society and reinforces our commitment to innovation and sustainable growth.
Additionally, Ms. Jannapa Saisamon received the HER AWARDS, UNFPA THAILAND 2024 from the United Nations for her dedication to helping vulnerable groups overcome various challenges. She has created opportunities for self-reliance and improved quality of life through the Lamina Dream Project, which has provided educational opportunities to children in remote areas of Thailand for 25 years. She was also awarded an honorary Doctorate in Business Administration, Marketing, from Rajamangala University of Technology Srivijaya for the 2023 academic year, recognizing her career achievements and social contributions.