IMPACT Exhibition Management Co., Ltd., in collaboration with the Tourism Authority of Thailand (TAT) and major partners, announced preparations for IMPACT Speed Fest 2026, the largest automotive and lifestyle community festival. It will take place from 17 to 19 July 2026 at IMPACT Challenger, Halls 2-3. This year’s event focuses on strengthening car culture through automotive brands, accessories, car care products, tires and rims, car tuning shops, fashion, furniture, gaming, and food, aiming to create an accessible space for everyone.
Mr. Paul Kanjanapas, Chief Executive Officer of IMPACT Exhibition Management Co., Ltd., shared this year's vision: “Following last year's overwhelming success, IMPACT Speed Fest 2026 elevates from a mere car show to a platform promoting Thai automotive restoration craftsmanship with world-class precision. The goal is to establish this event as the hub for car enthusiasts across ASEAN, fostering a sustainable economy around vehicle restoration.”
Mr. Tawidet Thong-on, Director of Activities at the Tourism Authority of Thailand (TAT), participated in a panel titled “Enhancing Thai Tourism Value through Road Trip Economy.” He stated, “TAT recognizes the potential of classic cars as ‘Traveling Ambassadors’ to attract premium lifestyle tourists. The five road trip routes in this project are expected to stimulate local economies and generate over 300 million baht in circulation.”
Beyond economic and tourism aspects, IMPACT Speed Fest 2026 aims to be “a community for everyone” by expanding activities to cover diverse lifestyles, making the event accessible and enjoyable for all target groups. Highlights include Fashion & Lifestyle, showcasing self-expression through automotive-inspired attire and accessories, featuring contributions from expert influencers.
Furniture & Home Decor: Applying automotive craftsmanship to home and garage decoration, inspiring stylish living.
Gaming Arena: A space for the younger generation and families to experience professional-level Sim Racing.
The press conference also featured representatives from the car enthusiast community, including Mr. Peeraphong Iamlamnao of Garage Life, Mr. Bann Kasemsap of Bangkok Classic Car, Mr. Beer Baiyok of Top Secret Thailand, Mr. Ko Street Doc, and companies such as B-quik, Bridgestone, Arai, and Avery Dennison. They affirmed that IMPACT Speed Fest 2026 will be a pivotal step in establishing Thailand as the regional hub for car lovers.
Prepare for an extraordinary experience at IMPACT Speed Fest 2026, from 17 to 19 July 2026 at IMPACT Challenger, Halls 2-3.
For more information, please visit:
Facebook Page:https://www.facebook.com/IMPACTSpeedFest/
Instagram:www.instagram.com/impact_speed_fest
Website:https://www.impactspeedfest.com/