Mercedes-Benz Thailand held a celebration for 140 years of automotive innovation under the campaign “140 Years. 140 Places.” welcoming the global caravan led by The new S-Class, the brand’s flagship model, exhibited in Thailand for the first time after its world premiere earlier this year. The event also offered Thai customers the opportunity to own The new Mercedes-Maybach S-Class, available with the MANUFAKTUR package and the special Mercedes-Maybach S 580 e Night Series limited to 16 units at 14 million baht each in Thailand. This marked the success of officially expanding the Mercedes-Maybach dealership network to 10 locations nationwide, along with enhancing convenience for Mercedes-AMG customers to receive service at all dealer and service centers across the country, aligning with the continuous growth of the Top-End Luxury and high-performance vehicle segments in Thailand.
At the event, Mercedes-Benz Thailand transformed the car enthusiasts’ Community Space, DAS HAUS BKK, into a venue celebrating this significant milestone in automotive history. The exhibition featured a variety of Mercedes-Benz Classic Cars, reflecting the brand’s rich heritage and long-standing legacy. The display linked past achievements to the present with The new S-Class, driven across continents by the German team to Bangkok, allowing attendees to experience world-class performance and become part of the global Mercedes-Benz Club, which includes members and fans from all over the world.
Mr. Christian Schell, President and Managing Director of Mercedes-Benz Thailand, stated, “Since the beginning of this year, we have continuously communicated that this year marks a historic celebration for both Mercedes-Benz and automotive enthusiasts. It commemorates 140 years of innovation since Carl Benz patented the world’s first automobile in 1886, which was the starting point of travel evolution to the present day. Over the past century, Mercedes-Benz has played a pioneering role in automotive innovation, ranging from advanced technology and safety systems applied in vehicles of every era to developing superior driving performance and luxury comfort. Mercedes-Benz remains committed to continuously advancing automobiles to set new standards for the global automotive industry.”
One of Mercedes-Benz’s grandest celebratory campaigns is “140 Years. 140 Places.” — a transcontinental caravan journey unveiling The new S-Class that leads the procession to meet Mercedes-Benz enthusiasts worldwide. The journey covers more than 50,000 kilometers across six continents, starting from the Mercedes-Benz Museum in Stuttgart, Germany, visiting over 140 iconic landmarks. This allows Mercedes-Benz Club members and fans to interact closely with the brand through Meet & Greets and unique showcases tailored to each country. Thailand was selected as a key destination on this journey, with the caravan entering the country via Ubon Ratchathani province, passing through Khao Yai, and arriving in Bangkok. The itinerary includes heading to Hua Hin and Hat Yai before proceeding to the next destination in Malaysia.
In addition to celebrating 140 years of automotive innovation, Mercedes-Benz Thailand is reinforcing its leadership in the Top-End Luxury segment by officially expanding the Mercedes-Maybach dealership and service network with seven new locations, totaling ten fully operational branches nationwide. Building on this success, Mercedes-Benz offers Thai customers the chance to own the newly facelifted The new Mercedes-Maybach S-Class, launched globally in March. It features the MANUFAKTUR package, allowing customers to customize their vehicles without fixed limits — from unique color tones and premium materials to handcrafted full-body detailing.
A major highlight is the launch of the Mercedes-Maybach S 580 e Night Series, priced at 14 million baht and limited to only 16 units in Thailand. The Night Series includes dark chrome trim pieces and a body surface with a sparkling finish reminiscent of finely cut diamonds, along with an upgraded luxurious interior. Customers can choose from a variety of exterior colors, including grey, black, white, and exclusive two-tone combinations that blend Onyx Black and Mojave Silver perfectly. Interested buyers can contact any of the ten official Mercedes-Maybach dealers listed below.
1. ATTA Autohaus Company Limited
2. Benz BKK Group Company Limited
3. Benz BKK Vipawadee Company Limited
4. Benz Praram 3 Company Limited
5. Benz Rajchakru Company Limited
6. Benz Thonglor Company Limited
7. Primus Autohaus Company Limited
8. Suanluang Autohaus Company Limited
9. Thonburi Phanich Company Limited
10. TTC Motor Company Limited
For more information about Mercedes-Benz vehicles, please contact any of the 31 official Mercedes-Benz dealerships nationwide or visit the online channel at www.mercedes-benz.co.th or call 1250.