Chery Thailand has launched the Chery Q, a small electric car combining cuteness, modernity, practical functions, driving technology, and comprehensive safety features, priced from 469,900 baht. Thailand is a key strategic market for CHERY in Southeast Asia. The company continues to invest and lay long-term business foundations to support future growth. Success in the first half of the year reflects the brand's potential and acceptance among Thai consumers. A major milestone is the progress of CHERY's 5 billion baht automobile assembly plant in Rayong Province, covering 104 rai, serving as a key production base to support business expansion in Thailand and the region. Meanwhile, CHERY is expanding its 3S dealership network, currently at 55 locations nationwide, aiming to increase showrooms and service centers to 70 by the end of 2026, enhancing product and service accessibility across all regions.
To strengthen after-sales service, from August 2026 onward, CHERY plans to open a Certified Body and Paint repair center, providing comprehensive services. CHERY customers will benefit from convenience via partnerships with leading insurance companies, along with fast, standardized repairs nationwide. This reflects the company's commitment to elevating service experiences and maximizing customer satisfaction long-term. Additionally, plans include expanding spare parts warehouse space from 5,000 to 10,000 square meters in the Bangna–Trat area to support growth in CHERY vehicle numbers in Thailand and improve spare parts management efficiency. The company has allocated over 34 million baht to establish a technical and after-sales service training center, scheduled for completion in Q4 2026, to enhance knowledge, skills, and service standards aligned with CHERY's global benchmarks and support future business growth.
The Chery Q is an electric vehicle designed for urban use with rear-wheel drive, offering agility and fun driving. It has a maximum electric motor power of 122 horsepower and a 41.278 kWh battery capacity, enabling a maximum driving range of 400 kilometers per full charge according to the NEDC standard.
The standout feature of the Chery Q is its Square-Circle Design concept, which perfectly balances rectangular lines with rounded curves, blending cuteness, modernity, and sportiness in one vehicle. This design has gained international recognition by winning the 2026 German Red Dot Product Design Award in the Product Design category.
The vehicle features LED headlights and taillights with a Q-shaped signature, two-tone side mirrors, semi-hidden door handles, 17-inch two-tone alloy wheels, and a floating C-pillar roof design.
The Chery Q's cabin offers sufficient space for comfortable seating of both driver and passengers. Inside, it includes a Smart Centre Console that increases storage space for belongings and essentials, along with a 50W wireless charger for smartphones. The charging pad is designed with Flexible Space concept, allowing adjustable usage. There is also storage beneath the rear seats to enhance flexibility, and folding the rear seats expands the cargo space up to 1,450 liters.
The vehicle is equipped with Automatic Parking Assist (APA), simplifying parking in tight spaces. It also includes 21 intelligent driver assistance functions (ADAS) and supports connectivity via the CarLinko Remote Application, enabling vehicle status monitoring, remote function control, and real-time usage tracking through a smartphone.
The interior features a wireless phone charging system, digital air conditioning, electrically adjustable driver's seat, power-folding side mirrors, smart lock and unlock system, a four-way adjustable steering wheel, an electric tailgate, and an electric frunk (front trunk) with power open and close functions.
The Chery Q uses a 41.278 kWh LFP battery designed for safety and durability, supporting DC fast charging from 30% to 80% in approximately 16.5 minutes. It also includes a Vehicle-to-Load (V2L) function with a maximum power of 6.6 kW, allowing convenient power supply to external electrical devices, catering to diverse activities and lifestyles.
The vehicle features a large 15.6-inch central touchscreen and an 8.88-inch driver information display, providing easy access to data and functions. It supports wireless Apple CarPlay and Android Auto connectivity and offers features to enhance enjoyment and personalization, including Quick Gestures, Personalized Wallpapers with up to 8 companion character options, customizable display modes, and supports installing a DVR camera via a USB port.
Chery Q includes Q Talk, an external voice communication system with five preset message styles to enrich the electric vehicle experience. The system uses a microphone to project the driver's voice outside the car for up to 59 seconds, with three selectable voice tones: normal, deep bass, and cartoon style. Additionally, it features an ambient external voice communication system that creates unique atmospheres and experiences for different occasions.
The Chery Q is available in three variants: Qlick, Qool, and Quint, with four exterior color options: Creamy Beige, Sporty White, Magic Purple, and Rose Peach. Interior colors include Cool Black, with a special Minty Mix (green and black) interior exclusive to the Quint model.
CHERY's starting price is 469,900 baht. In China, the Chery Q achieved remarkable success with over 21,000 orders within just two hours of launch. In Thailand, it has also received enthusiastic response, with over 3,000 advance registrations since March 2026. Given the warm reception from Thai consumers, the company has set the best possible price to make owning the Chery Q more accessible, accompanied by special campaigns to thank Thai customers.
Interested customers can experience and test drive the Chery Q and other models through Chery's 55 nationwide showrooms. The company expects to deliver the first batch of vehicles to customers by July.
Arkom Rumsuwan
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