InfoComm Asia 2026 has opened as the 6th edition of Asia’s leading professional audiovisual (Pro AV) technology exhibition.
Sarah Joyce, Global Chief of Staff at the Audiovisual and Integrated Experience Association (AVIXA), said artificial intelligence is transforming the Pro AV industry from a communication support technology into a core driver of digital organizations.
AI is currently applied in many areas including smart meeting room management, education, healthcare, retail, broadcasting, event management, and creating new immersive consumer experiences.
This shift has elevated Pro AV beyond its traditional role as just audiovisual systems for meeting rooms or stages, evolving into essential communication infrastructure for modern organizations by integrating hardware, software, networking, and AI to boost operational efficiency, enhance user experience, and support real-time data-driven decisions.
InfoComm Asia 2026 opened with a keynote titled "The Invisible Revolution: How AI is Rewriting the Rules of Human Experience" by Kenny Tay, CEO of the Singapore Artificial Intelligence Association, presenting AI’s impact on business operations, digital transformation, and technology adoption in organizations.
The event also featured a panel discussion "From Strategy to Reality: What AI Means for the Way We Work, Connect, and Compete," gathering experts from public and private sectors including Dr. Kritphaka Boonfueng, Director of the National Innovation Agency (NIA), Anna Akopyan, CEO and founder of Safegate AI, and Sujith Siwaram, Managing Director of ESCO Group, moderated by Pamela M. Taggart, AVIXA’s VP of Content Creation.
InfoComm Asia 2026 serves as a platform connecting technology developers with investment decision-makers from diverse industries driving Pro AV market demand, such as large corporations, government agencies, real estate developers, education, healthcare, finance, manufacturing, retail, hospitality, events, broadcasting, media, and the creative industries.
Attendees include senior executives, technology policy makers, system designers, IT and Pro AV consultants, system integrators, and end users seeking new solutions to support AI and digital transformation.
Moreover, InfoComm Asia 2026 welcomes over 65 pre-qualified invited buyers from 13 countries with approved combined purchasing budgets exceeding 73 million USD. Bringing buyers and sellers together under one ecosystem makes this event a key opportunity for business and investment in the regional Pro AV industry.
Over three days, the event features networking activities, experiential events, and business matchmaking among exhibitors, invited buyers, investors, and partners through programs such as Welcome Networking Event, Connect After, AVIXA Xchange LIVE, and Tech Tours.
One notable activity is the Smart Workplace Experience, held with UDD Technologies at booth G10, demonstrating how integrated technology can enhance employee collaboration, improve workplace experience, optimize building management, and boost organizational productivity.
Another highly anticipated special activity is the Tech Tour visiting Kantana Virtual Production Studio, showcasing the future of storytelling with real-time background switching technology, advanced lighting control, and seamless In-Camera VFX (ICVFX) powered by Unreal Engine environments.
A major highlight of InfoComm Asia 2026 is participation by over 100 leading Pro AV companies and brands from Thailand and worldwide, presenting products and solutions supporting the AI-driven transition, including smart meeting room systems, high-resolution display technologies, large LED screens, professional audio, network infrastructure, virtual media production technology, smart security, and communication solutions for education and organizations.
Some new exhibitors this year include AFALIGHT, Aimiciot, Anhui Infochip Technology, AuraBay, CREATOR, HOLLYLAND TECHNOLOGY, Ross Video, SKYWORTH, Teachmint X, THAI WAN JIA (THAI) CO., LTD., UNIVIEW, WyreStorm Technologies, Yo-Tronics, Zhenmei Wisdom, and ZHUHAI RETOP LED DISPLAY.
Returning leading companies and brands include AISpeech, Alta (MTC), BOSE, BSS, Infobit, Lumens, Netgear, Newline, SHURE, Sonos Libra, UDD Technologies, Yamaha, and many others.
InfoComm Asia 2026 is supported by the National Innovation Agency (NIA), Digital Economy Promotion Agency (DEPA), Thailand Convention and Exhibition Bureau (TCEB), Thai Loudspeaker and Audio-Visual Association (TLAV), Thai IoT Association, and Thai Association of Educational Communication and Technology (THAI AECT).
InfoComm Asia 2026 targets professionals seeking the latest Pro AV technology trends, understanding AI’s growing role, exploring new solutions, and networking with regional experts to prepare for the rapidly evolving technology future. Interested parties can attend from 15–17 July 2026 at Queen Sirikit National Convention Center in Bangkok.
Only 5 units in Thailand: Royal Enfield, a global leader in mid-sized motorcycles (250cc–750cc), has launched the Shotgun 650 x Rough Crafts Limited Edition, a special collaboration with world-renowned custom shop Rough Crafts, and officially opened registration today.
The bike’s style is inspired by 'Caliber Royale,' a meticulously crafted custom motorcycle that made waves among bikers worldwide at EICMA 2025 and Motoverse 2025. This special Shotgun 650 x Rough Crafts edition is limited to only 5 units in Thailand (each with a unique serial number), and 25 units per region in India, Asia Pacific, Europe, and North America, making it a masterpiece collectible for enthusiasts.
For Thai customers, this exclusive limited motorcycle is launched at a price of 410,000 baht and will be sold via an online drop event simultaneously on 29 July 2026 at 16:00 Thailand time.
Primus Exclusive Road Trip Primus Group subsidiary hosted the Primus Exclusive Road Trip, inviting 15 special customer families to experience an exclusive journey from Bangkok to Hua Hin, Prachuap Khiri Khan Province, enjoying legendary automotive charm, art, and premium lifestyle.
The event began at the ZEEKR House Primus showroom and service center on Ratchaphruek Road, where the team warmly welcomed guests for registration, commemorative photos, and lunch before the official opening ceremony. Mr. Nattawut Tangkarawakun, Chairman of Primus Group, and Mr. Raiwin Lertmethaworn, ZEEKR Thailand executive, gave welcome remarks and presented the itinerary, concluding with a group photo in front of the showroom before departing for Hua Hin.
Upon arrival at Meseo Auto Classica, Hua Hin’s new landmark located in Blueport Hua Hin Resort Mall, guests were treated to special drinks and refreshments before Hua Hin Asset executive Wajee Klomklien graciously led a tour of the classic car collection from the 1950s to 1990s, featuring over 40 vehicles on display.
Key highlights included the Daimler DS420 Art Car, a one-of-a-kind artwork by artist Wannawimon Kasangam from the Hua Hin Artists’ House, legendary vehicles such as the Mercedes-Benz SL Legacy Collection, Ferrari Dino 246 GT, Bentley Continental GT Supersports, as well as famous movie cars including the BMW Z8, James Bond’s favorite, and the 1957 Cadillac Fleetwood, Elvis Presley’s luxury ride.
Additionally, there was an exhibition zone showcasing valuable paintings, sculptures, and creative works by national and leading Thai and international artists, conveying the history, evolution, and beauty linking art and automobiles, offering guests a unique perspective on treasured vehicles from past to present.
Next, the group checked into the Holiday Inn Vana Nava Hua Hin hotel, renowned for its panoramic views of Khao Takiab beach and surrounding hills, before enjoying activities in the Vana Nava Water Jungle water park, Asia’s first tropical rainforest-themed water park. Attractions included thrilling rides like The Abyss giant slide, Aqualoop high-speed 360-degree capsule drop, and family zones with Lazy River and Vana Nava Falls waterfall, providing fun for all ages.
In the evening, guests gathered for an exclusive dinner at The Sky: Rooftop Bar, enjoying 360-degree city and sea views of Hua Hin at night through a glass-floor viewpoint, savoring specially curated dishes, and relaxing to live music, concluding the Primus Exclusive Road Trip with an impressive and elevated experience for Primus Group’s valued customers.